Chopstix Noodle Bar accelerates UK growth with DUDE London appointment as Agency of Record

Independent creative agency is tasked with driving UK growth and brand awareness for the Asian-inspired quick service restaurant (QSR) brand

Chopstix, one of the UK’s fastest-growing quick service restaurant brands, has appointed independent creative agency DUDE London as its agency of record following a competitive four-way pitch.

The appointment follows Chopstix’s rapid expansion across the UK, with 140 Chopstix stores and 170 locations group-wide, fuelled by increasing consumer demand for distinctive, flavour-led alternatives to traditional fast-food offerings.

The partnership will focus on accelerating Chopstix’s next phase of growth in the UK by amplifying its disruptive, cheeky personality and bringing its bold Asian flavours to more consumers nationwide. As British consumers tire of bland fast food, DUDE London will deliver an integrated strategy designed to make more people “Crave the Flave” and cement the brand’s position as a category challenger.

As the brand’s first full service creative agency, DUDE London will develop a long-term creative platform and full-funnel campaign approach spanning social, OOH, digital and partnerships. DUDE will work alongside Chopstix’s long standing agency partner, Down at the Social, who has handled PR and new store openings for the brand since 2019.

With the first campaign expected to launch later this year, the work will focus on driving brand awareness, increasing salience and positioning Chopstix as one of the UK’s most loved, culturally relevant and entertaining quick service food brands.

Leanne Parker, Head of Marketing Chopstix: “We’re at a really pivotal point in our growth and needed a creative partner who could match our energy and ambition. DUDE London stood out for their creative boldness and strong legacy of taking challenger brands to the next level. We’re excited to work together and show the UK there’s a far more flavoursome alternative to the usual fast food favourites.”

Hamish Day, Client Director DUDE: “When it comes to fast food, British palates are bored. Bored of the routine; bored of making the same choices and bored of the same old flavours. Luckily, Chopstix is here to hit them right where it matters: in the tastebuds. We’re excited to work with Chopstix on the next stage of their journey, bringing bold and unapologetic work that gets the nation craving the flave.”

Source: DUDE

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