Apple Explains Its Design Philosophy In A Beautifully-Designed Video

“What do we want people to feel?”

That is the first question Apple asks itself when designing something. Its answer?

“Delight. Surpise. Love. Connection.”

Whether or not you like Apple’s latest design decisions, this beautiful video is an interesting look at the philosophy of a company that places such an important emphasis on design.

  Advertising, Apple, Creative, Design, Digital, Feel, Marketing, Sales Promotion, Video