Following a highly competitive four-way pitch process, TBWA\Dublin, The Disruption Company, has been appointed by Musgrave Group to handle Ireland’s largest retail account, SuperValu and Centra. Musgrave Group, the nation’s leading grocery retail and wholesale company, has enlisted TBWA\Dublin to handle all aspects of Supervalu and Centra’s advertising across Ireland, following a six-week pitch process. […]
Between the 2nd of February and the 31st of March 2018, UNICEF and advertising agency BETC are reinventing charitable donations with the ‘Game Changers‘ initiative, the first humanitarian fundraising effort using the cryptocurrency Ethereum. UNICEF’s work for children depends on donations and they asked for help to attract a younger generation of donors since […]
Mark Tutssel was named executive chairman of Leo Burnett Worldwide. Rich Stoddart, currently president of Leo Burnett Worldwide, is leaving to pursue a new venture. In his new role, Tutssel will focus on creative excellence and growth, igniting the collective firepower of the global network on behalf of clients and leveraging the special culture of […]
As smart marketers increasingly understand the value of good content, we’ll see continued growth and innovation in the discipline. The CMA recently reported that 64% of UK clients expect to spend more on content in 2018, and we certainly expect a more structured and long-term approach with more clients producing a documented content strategy – […]
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]
evian has announced that all of its plastic bottles will be made from 100% recycled plastic by 2025, adopting a ‘circular approach’ to plastic usage. Working in close relationship with an ecosystem of partners, including Ellen MacArthur Foundation, Loop Industries and The Ocean Cleanup, evian will move from a linear model to a circular one where all […]
Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]
A stunning nature documentary-inspired short has been released to celebrate the next wave of Pokémon appearing in Pokémon GO. From the bright peaks of snowy mountains, to the shadows of the forests, to the bustling city and down into the dark of the oceans around the world, the video pays homage to world renowned nature […]
In a world where loyalty programmes are often transactional and perfunctory in nature, ignis were briefed to support the Marriott Rewards programme and communicate its unique ‘Moments’ offering. ignis were tasked with demonstrating that the Marriott Rewards loyalty programme offers much more in addition to hotel stays. Members are given the opportunity to put their […]
Serviceplan Group is happy to announce that Kathrin Guethoff, who was Serviceplan China’s Chief Creative Officer for four and a half years, has now joined its Creative Board. Guethoff will bring to the Creative Board 19 years of experience in the advertising industry in Europe and Asia, and award-winning creativity. She has won awards at […]