GumGum, an artificial intelligence company with deep expertise in computer vision, released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help identify […]
Digital agency Wunderman has launched a new purpose-built, wellness studio in the heart of its London HQ, along with a premium wellbeing programme for clients and staff. ‘Well Beings’, the agency’s new holistic health programme, aims to get staff owning their wellbeing goals by getting them to make their own Well Beings (a plasticine creature […]
Quantcast, an AI technology company focused on the marketing and publishing industries, announced that it will expand its advertising solutions into seven markets across Asia, connecting brands with an online audience of up to 300 million consumers. The company already operates in Australia and New Zealand. Marketers across Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, […]
London-based creative studio FIELD, released a new art series that visualises the invisible technologies that will shape our future. AI algorithms are the invisible force that increasingly define aspects of our lives; powering everything from voice recognition to self-driving cars and the new ways of finance. As individuals and as a society, we need new […]
Canal & River Trust has appointed MSQ Partners as its lead communications agency to drive brand awareness and customer engagement activity after a competitive process run through Creativebrief. The Gate and Stack, MSQ Partner’s two lead communications agencies, will work in partnership on the assignment. The Gate will lead on brand awareness including creative, media […]
McCann Worldgroup UK named its first Chief Client Officer, Rob Smith, expanding his current McCann London EVP role – to take on leadership of the agency network’s UK client services. In the 3 years since its formation as a UK-wide entity, MWG UK has achieved and then retained its dominant position as the largest agency […]
Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It†360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]
Cheil Worldwide and Busan Metropolitan Police Agency (Busan police) recently launched “Stop Downloadkill” campaign in order to reduce hidden camera crimes in public places. In South Korea, hidden camera crimes have increased by 540% in the last 8 years from 807 cases in 2009 to 5,185 cases in 2016, according to the National Police […]
A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]
Co-op approached Robot Food to get to grips with a new generation of parents and rebrand its baby care range. The new range needed to provide customers with a credible own-label alternative and encourage a wider shop, the aim being to grow category sales and engage shoppers. Taking a closer look at the baby care […]