[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/Dulux-Amazing-Space-–-Take-a-Tour.mp4[/KGVID] Dulux has worked with MRM Meteorite for innovation strategy, research, concepting, visual design, UX, and development of Amazing Space, a digital experience that meets a consumer need for affordable, accessible and professional interior design solutions. Dulux approached MRM Meteorite to develop its online service business, revitalising and diversifying its offering. Driven by […]
The Post Office reveals the return of Simon Bird in its new Christmas campaign ‘Christmas. Sorted’ with a new TVC due on air 5 December, launching in prime time across all major stations. Directed by Agustin Alberdi of Stink and created by DLKW Lowe, the 30 second TVC is supported by 40 and 20 second […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/MandS_Xmas_Food_2015_Glitz_20s_11-06_14h55-720p_HD_MPEG_4.mp4[/KGVID] Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas […]
[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]
The Wellcome Trust has launched The Crunch, a major new public engagement initiative around our food, our health and our planet, featuring brand, visual identity, messaging, website and digital assets by creative design consultancy Blast. Major new initiative The future of food is one of the biggest challenges on our plate. Our relationship with food […]
The Cheltenham Festival is one of the highlights of the jump racing year, and a focus for intense activity from bookmakers trying to get a slice of the action of one of the biggest events in their calendar. The betting market is highly competitive around the festival with all of the bookmakers fighting for share […]
While it’s tempting for all brands and retailers to jump on the Thanksgiving shopping bandwagon, marketers need to think about their audiences to figure out how, when, or even whether to take advantage of the discount days, says the National Retail Federation. There’s no “one-size fits-all” approach for Thanksgiving, Black Friday, Small Business Saturday and […]
DDB Canada Toronto has launched a new CIL campaign that shows Canadians they can achieve premium décor results at an affordable price. With CIL Premium Paint + Primer for just $29, it’s easy to get a premium look without paying a premium price. To leverage the small, in a small budget, the agency created a […]
Add J. Crew and American Girl to the list of retailers betting big with their holiday campaigns on ad units launched by Facebook and Instagram. J.Crew bought Instagram ads that include a “Shop Now” button, making its gift guide digital. And for the past week, J.Crew’s Instagram page has been promoting an iPhone case that […]
Paddy Power has released a cheeky online ad – deemed “too fruity” for TV – to promote its new smartphone app, which features a series of men (and women) who appear to be pleasuring themselves in public view. The 30-second video, created by Lucky Generals, shows characters who are smiling while looking off into the […]
