[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/10/30sec_ONLINE-MASTER_noclock_221015.mp4[/KGVID] Bank of Scotland is releasing a new campaign showing how its new Business Current Account can help simplify the busy lives of small business owners. The campaign, created by RKCR/Y&R, features an online film, titled ‘The Man Who Tried To Do Everything’, which is a humorous take on what happens when a […]
Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user’s passions, lifestyle and personality type. The Bentley Inspirator uses emotion recognition software that creates an individually designed car. It has been created by VML London, which used emotion metric algorithms built using data from 3.4 […]
Americans have many, many options nearby to buy their Halloween candy, so Target is offering a little technological fun to get an edge on the competition. The Minneapolis-based chain debuted Treatster, a social-minded website that’s designed for desktop and mobile devices and lets viewers search for the best trick-or-treating locations in their neighborhoods. When viewers […]
Alibaba is to push forward with plans to sell more goods via mobile devices after the channel spurred its revenues in the second quarter to defy analysts’ estimates. Sales in the period rocketed 32 per cent year-on-year to $3.49bn for the three months to 30 September, ahead of the $3.34bn estimates from analysts. Mobile revenue […]
The National College for Teaching & Leadership (NCTL), an Executive Agency of the Department for Education, launched an integrated campaign, by FCB Inferno, to raise the status of the teaching profession and attract high-quality graduates. This is the second phase of the successful ‘Your Future, Their Future’ campaign, also developed by FCB Inferno, which launched […]
Following a competitive four-way pitch process, Thorpe Park Resort has hired creative brand communications agency Taylor Herring for retained consumer PR. Taylor Herring’s main remit will be to launch the theme park’s biggest investment to date – a new star attraction from the mind of renowned master of manipulation Derren Brown. The news was announced […]
Creative agency, MATTA, have been appointed by Movember UK to help support 2015’s Movember campaign as it continues to raise money and awareness for men’s health issues. MATTA will drive support of the campaign goals and strategy, as well as implement advertising, digital and social campaigns in the UK and Europe. This year will also […]
The refugee crisis currently occurring in Europe, the Middle East and north Africa is the worst in 60 years, with more than 11m migrants and refugees fleeing war-torn nations in the hope of finding safety, shelter and a new life. However, one change that has made life a little easier for migrants is the proliferation […]
Etihad Airways, the national airline of the United Arab Emirates, has announced a new strategic partnership with global technology leader, Adobe. The partnership will see the roll-out of a range of world-class cloud solutions across Etihad Airways businesses and Etihad Airways Partners. The partnership is an enabler of the aviation group’s strategic vision to offer […]
A first-of-its-kind, 24-hour Snapchat channel devoted entirely to the new James Bond entry Spectre went live at midnight on October 25, giving worldwide markets access to behind-the-scenes content, cast messages, photos like those above and more throughout Monday, October 26. The Spectre Edition Discover Channel is the social media platform’s first Discover channel created specifically […]