Over the years, mothers have nagged their children to wash their hands regularly while children have seen it as an extremely daunting task. Godrej protekt, a range of hand hygiene products from Godrej Consumer Products Limited, has taken it upon itself this ‘Global Handwashing Day’ to make handwashing fun with the launch of their new […]
P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands. Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]
Blade Runner ad mirrors thirty-five years of television alongside launch of new sci-fi blockbuster To coincide with the eagerly anticipated release of Blade Runner 2049, Sony and Dentsu Japan take viewers on an uber stylish Blade Runner nostalgia trip from the 1982 to 2017 in its latest commercial to promote Bravia televisions. Taking us through […]
Leo Burnett has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything from experiential stunts to fully-fledged 360 campaigns for the likes of Disney, Gumtree, Carlsberg, Audible and, most […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in collaboration with Movember to take advantage of the support the site’s seven million impressions would give the charity’s 2017 campaign. In line with […]
Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]
Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]
Viztech industry pioneer transforms digital image and video search and tagging, providing a way to meet the UK PM’s demands over terrorist content, among other key applications. Computer vision innovator WeSee has launched a unique and powerful AI-based technology that can process, search and categorise video, as well as still images, quickly and efficiently, […]
Conversion optimization agency, Bullseye Strategy, has won Carolina Financial Group’s (CFG) digital business. Carolina Financial Group, is an investment bank specializing in raising capital for companies across a broad range of industries with revenues ranging from $2M-$100M. Since 1995 CFG has raised over $1B for companies. CFG was looking for a strategic partner to increase engagement, create […]