Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]
Strategic brand design agency Webb deVlam has repositioned Cruzan Rum’s Estate Diamond Distiller’s Collection with a new identity that celebrates its premium quality and 250-year-old Caribbean heritage, and sets it apart from its cheaper, fruit-flavoured sister range. Cruzan recognised that there was a growing band of ‘casual connoisseurs’, people who enjoy the complexity and sophistication […]
Havas Group UK announced the appointment of Stephanie Marks as Managing Director of Havas Media. Marks, who is currently Deputy Managing Director at WPP’s Maxus, joins the agency just weeks after it picked up the global account for tyre giant Michelin. Reporting to Matt Adams, CEO of Havas Media UK and International, Marks will be […]
Integrated agency, Once Upon A Time (OUAT), announced the acquisition of media specialist, MJ Media, for an undisclosed sum. The central London-based media agency specialises in the youth, entertainment and technology sectors. The addition of MJ Media to the Once Upon A Time stable is the group’s fourth acquisition and is aligned with its strategy […]
To relaunch Playboy Fragrances, worldwide global beauty company COTY and Leo Burnett France brought back the brand’s core values, reinvigorating them and adapting them to a whole new generation with a tagline that only Playboy fragrances could truly own : ‘Never Stop Playing.’ “Dreaming big no matter your age have always been a part of […]
Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]
September 11 sees the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world which has reached peak stuff, a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to build brands that people in the real world wish existed. It will do this by working […]
Brand purpose consultancy Given London is set to deliver a new project with Anglian Water following a successful three-way pitch. The new project, which launched on September 9, aims to bring about consumer behaviour change around water usage and test new technologies and innovation being pioneered by the water company in Newmarket – a town […]
Total brand experience agency, Momentum Worldwide (UK), has appointed Matthew Mayes, formerly Head of Digital at GMR Marketing, to Chief Technologist in the UK. Reporting into Dean Taylor, Momentum Worldwide’s UK Director of Creative Strategy, Mayes will front the digital offering of the agency, ensuring that digital strategic thinking and delivery is central to every […]
With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]