The ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]
Bloomberg Television, the multi-platform 24-hour business and financial news network, has rolled out a major campaign this week targeting professionals, international business travellers and commuters across London during peak travel times. The month-long digital campaign, named Start Smart, will highlight the channel’s morning programmes ‘Countdown’, ‘On the Move’ and ‘The Pulse’, along with the network’s […]
A subsidiary of American Eagle, the lingerie store Aerie has launched a series of empowering ads that feature models that have not been touched up with Photoshop. These “Aerie Real” body-positive ads encourage young ladies from the ages of 15 to 21 to be confident of themselves, and serve to assure women that they do […]
http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]
Global digital payments network Visa recently unveiled a new logo as part of its new brand positioning strategy. The new logo does away with the yellow strand of the ‘V’ and has been given a coat of dark blue paint. To reaffirm its commitment to being “the best way to pay and be paid”, the […]
The identity for new London TV channel London Live has launched, with Kemistry creating a branding system that incorporates the work of emerging designers. Kemistry says the identity for the channel, which is operated by the London Evening Standard, aims to ‘promote London as a creative place’. The identity will use the work of a […]
Benetton Group has unveiled its first marketing campaign since announcing a reorganisation to focus on its core fashion brands last year. The ads for the spring/summer 2014 collection of its Sisley brand portray two “celebrity couples” as their lives are captured by the media. It features four models who are the new brand ambassadors for […]
Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]
 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]