The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Publicis-London-Renault-Clio.mp4[/KGVID] Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK. Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising. As an emblematic model for the brand and its main flag bearer […]
The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/LOREAL_GOLDNOTOLD_TVC.mp4[/KGVID] L’Oréal Paris has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Tiempo BBDO is once again the agency chosen to set up the new global Lay’s campaign 2016, which will be seen in many countries around the world. The agency created the strategic approach together with the client and did the creative work for the campaign, including a television commercial and a range of online content. […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
US mobile network AT&T has announced the launch of a year-long program of mobile content marketing videos featuring 10 digital creators drawn from a variety of areas. The project, called AT&T Hello Lab, aims to produce community-driven content and move towards an unprecedented long-term commitment to co-creation with digital influencers. The program, created in collaboration […]
ESI Media has confirmed the Independent and Independent on Sunday newspapers will stop being printed as the titles move to digital-only publications. In a statement, the publisher confirmed the newspapers’ last print editions are expected to be in March. The Independent’s last printed edition is expected be on 26 March, while the Independent on Sunday’s […]
NME’s new approach is resonating with millennials following its repositioning as a free weekly title. The Time-owned publication’s first free-distribution ABC figures indicate that it has built an audience of over 307,000 over the past six months, since dropping the price tag and relaunching in September of last year with a widened content remit spanning […]