[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/Saatchi-LA-Toyota-OOH.mp4[/KGVID] A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The […]
Samsung Electronics Australia has announced the creation of the brainBAND Project, centered on the global initiative Launching People. Designed to push the boundaries of technology and facilitate research into concussion. The brainBAND Project is the work of Dr. Alan Pearce and Braden Wilson who were brought together for the project by Leo Burnett Sydney on […]
Carlsberg has agreed a three year extension to their long standing partnership with Liverpool Football Club. The deal secures Carlsberg’s role as the club’s Official Beer until the end of the 2018/19 season and deepens the relationship with one of the most legendary football clubs in the world. The 2016/17 season will mark a 25 […]
Omobono has seen a 20% YOY growth with overseas sales now accounting for over 60% of total turnover; this is thanks to new business wins and the launching of its first London office at the end of 2015. This was the second opening for Omobono in 2015, following its first US office in the heart […]
Richard Branson takes to the snow-covered Swiss Alps to explain the importance of survival to budding entrepreneurs, as Sundog Pictures and ENVY Advertising collaborate once again on the launch campaign for VOOM, this year’s ‘Pitch to Rich’ competition. The film, which aired for the first time on Channel 4 on March 22, launches 2016’s VOOM […]
The International Food and Beverage Creative Excellence Awards are pleased to announce that Google UK Ltd’s Craig Morgan will be the Advertising and Innovations Jury Chair for the 18th edition of The FAB Awards. Craig leads the CPG/FMCG practice at Google UK, working with some of their largest client and agency partners on both UK and Global initiatives for […]
Clarks, the UK’s leading footwear brand, has joined forces with Disney UK to launch an integrated media campaign which celebrates the release of Walt Disney Animation Studios’ new comedy-adventure Zootropolis, in UK cinemas from March 25th. The campaign, which will run across TV, Digital, Cinema and In-store, follows the success of 2015’s Clarks and Disney […]
AllofUs, the interactive design and user-experience agency, has hired Capital One’s former head of design Heather Eddy as user experience director. Her appointment coincides with a re-engineering of AllofUs to focus outright on business transformation through digital and service design. Eddy has experience at client companies including Fidelity Investments, Gilt Taste and Scholastic Book Clubs […]
Weber, the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks has appointed Maxus UK to handle its media buying and planning activity across the UK. Maxus will begin work with Weber immediately in time to launch its spring/summer range. The account is worth around £3 million in billings. Maxus […]
Statutory body the Equality and Human Rights Commission (EHRC) has appointed creative agency 23red to lead its communications campaign to help reduce pregnancy and maternity discrimination in the workplace. Recent research conducted by the EHRC and The Department for Business, Innovation & Skills (BIS) suggests that around 54,000 new mothers may be forced out of […]
