Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones. Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly. HTC users receive a “Tired of charging your HTC One?” message, followed by […]
Ikea has unveiled a new integrated brand campaign for the UK and Ireland encouraging adults and children to spend time together. The campaign, which explores the insight that children want to spend more time with their parents, whether it’s being at home doing something like baking or just relaxing, is set to launch on Monday […]
http://www.youtube.com/watch?v=4bvjQAp0q_8 Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants. Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it […]
After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]
Tesco is under fire from both consumers and animal charities after it published a picture that appeared to promote getting a dog for Christmas. The image, which appears in the supermarket’s festive gift brochure, shows a child running past a blackboard that has the message “All I want for Christmas is a puppy” written on […]
http://www.youtube.com/watch?v=jDHEu_ivnAI Tourism Victoria has launched an initiative, the ‘Melbourne Remote Control Tourist’, an innovative concept allowing would-be visitors to explore and experience Melbourne virtually by directing real people on adventures in and around the city, all captured and streamed online in real time. For five days from October 9 to 13, 2013 the two Remote […]
http://www.youtube.com/watch?v=yM1R1lNuvas Debenhams has unveiled its second autumn/winter 2013 ad, created by JWT London and again using ‘Youth’ by Foxes as its soundtrack. Stuart Douglas’ latest film for the retail house gives us a romantic, sumptuous glimpse into the department store’s stylish collection of winter coats and boots. It is the second of three films Stuart […]
Kia has unveiled a global brand campaign with Innocean Worldwide Europe which tells drivers to ‘stay human’. The campaign, which covers TV, print, digital and out of home, shows the world through the perspective of the car, and features technologies such as blind-spot detection and assisted parking. It will build on the brand’s ‘Power to […]
