Specsavers today unveils phase two of its Lost & Found campaign to highlight its specialist audiology services. This time, the campaign focuses on the simple joy of rediscovering ordinary sounds again. The integrated campaign – ‘The joy of ordinary sounds’ – was created by Specsavers Creative and runs from 15th September – 31st October. It includes a TV, […]
Independent full-service media agency SwellShark has been selected as media agency of record for PBS. Recognized as the most trusted brand in media for the past 20 years, PBS has long enjoyed a sizable audience across all platforms. Yet as viewing habits evolve, PBS looked for an agency partner that would further diversify their audiences as well as […]
Marketing agency Fortnight Collective has crafted a new round of its “Always On” advertising campaign for client ImOn Communications after the successful launch of its earlier work. During the 2023 Super Bowl, the Iowa telecommunications services brand debuted two water cooler ads, “Who’s On” and “Neighbor,” a spot that is inspired by a classic Abbott […]
Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonisation of the advertising industry. This collaboration underscores […]
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) has named Dan Clays CEO of OMG EMEA. In his new role, Clays – who has been CEO of OMG UK for the past four years – will oversee strategy, operations and the development and adoption of transformative capabilities to support […]
Untold Insights launches SegmentAI – segments you can interact with Untold Insights, the company that blends deep customer insights with cutting-edge AI, has launched SegmentAI – segmentation that talks to you. Avery, the SegmentAI demo AI persona, has been created to show how users can have a direct conversation with their target audience. A 23-year-old […]
A fresh OOH campaign from Castra, one of Sweden’s fastest-growing IT consulting companies, is getting reactions for making no sense at all – at least to the average viewer. The reason: The ads are written in the constructed languages of Klingon (Star Trek), Sindarin (The Lord of the Rings) and Galactic Standard (Star Wars). A […]
Hall & Woodhouse to start work with Big Black Door as they refine their consumer marketing strategy. Hall & Woodhouse, the Dorset-based beer and pub company that owns the iconic Badger Beers and Outland, has appointed Big Black Door, the Leeds based strategic marketing consultancy, to develop a long-term consumer strategy for their ale portfolio. While […]
Savills, the international real estate advisor, has launched its first major new TV and online campaign since appointing adam&eveDDB as its lead strategic and creative agency earlier this year. The new campaign, “We know what it means to move”, marks a shift for the brand as it aims to position Savills as a brand that […]
Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]