For the 2022 back-to-school season, iconic outdoor retailer L.L.Bean tapped creative and production partner Conductor Productions to take on the brand’s advertising campaign, according to Co-Founder Noah Lydiard. Previously, Conductor produced a spot called ‘Sun Smart’ for L.L.Bean’s sun-blocking apparel launch in spring 2022. For the L.L.Bean back-to-school campaign, they were tasked with producing 0:30, […]
The Lake District has once again been voted the UK’s top road trip location in a new piece of research conducted by leading fuel brand – JET. 1250 UK drivers were asked to rank their favourite UK road trips with just over one-fifth (22%) voting for the Cumbrian national park as their favourite destination with […]
Campaign speaks to Balinese community, artisanship, and sustainability that inform design
Artisan handcrafted jewellery brand John Hardy has turned to full-service creative agency Standard Black to launch “Craft as Ritual,” a brand-focused multimedia marketing campaign that brings the company’s Balinese traditions and values to life to appeal to its audience of luxury consumers—as well as new, younger shoppers interested in handmade items and sustainability. John Hardy | Fall 2022 Campaign […]
Hip-Hop Artists Partner with Dating App to Create New Voting Anthem to Empower and Uplift a New Generation of Voters
BLK, the largest dating app for Black singles, is bringing the heat this Fall with a spicy collaboration between legendary female rapper Trina and rising rap superstar, Saucy Santana. BLK, who recently released an in-app Election Center, has teamed up with the Florida icons to create an audacious new voting anthem, No Voting No Vucking, […]
DDB Europe has today announced the launch of DDB FRESH, the world’s first fashion innovation agency for non-fashion brands. The new agency will focus on creating specialist products and campaigns that permeate culture for the good of the planet, through a combination of fashion, functionality and technology. DDB FRESH believes that all brands have the […]
Independent creative agency Impero today announces a new sticker campaign to raise awareness on Monkeypox’ risk factors and educate people about the measures they can take to reduce exposure to the virus. Monkeypox is not going away. You may not be seeing it so much in headlines these days, but 70% of all UK cases […]
Steamboat Ski and Resort Corporation is launching a new campaign developed by brand accelerator agency Fortnight Collective to attract new visitors and build upon its legacy as a unique western vacation destination for skiers and snowboarders. The work, the most ambitious integrated marketing campaign by the resort to date, coincides with Steamboat’s 60th anniversary and a $200m capital investment into […]
The average Brit spends 27 hours a week operating on ‘autopilot’, finds new research from NatWest Managing finances, cleaning the house and seeing the dentist are most put-off activities NatWest has partnered with Steven Bartlett to create motivational content series – available to watch now at natwest.com/moneymotivation NatWest has teamed up with entrepreneur Steven Bartlett […]
Dentsu’s iProspect successfully completes competitive pitch as BMW and MINI consolidate their offline media into one agency network for its 24 European markets
iProspect, a dentsu company, announces it has secured the BMW and MINI offline media account across Europe, following a competitive pitch. The win sees iProspect named as its offline media agency of record for the region, as BMW and MINI consolidate their offline media strategy, planning and buying into one agency network. Building on its […]
Wunderman Thompson and Microsoft have launched a new toolkit to promote the technology company’s inclusive tools during Dyslexia Awareness Week. It’s estimated that up to 20% of the UK population have dyslexia, but many still lack the support they need to excel at school, work and general life. Those with dyslexia have unique thinking skills – cognitive flexibility, creativity, visualisation and complex […]