Global trends report from Wunderman Thompson Intelligence factors in dimensions in identity and the impact companies can make internally, externally, online, and in person. Wunderman Thompson launches ‘Inclusion’s New Wave’, a global trends report outlining the driving forces behind the next wave of inclusion. The report reveals the powerful role brands can play by putting […]
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
- New business unit aims to put the “why?” of the metaverse before the “what?” - Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Numan launches provocative large-format digital OOH campaign to break down the taboo and embarrassment that can often prevent men from seeking medical help for erectile dysfunction. Numan, a digital platform for men’s health, has launched a nationwide digital OOH campaign in a mission to normalise men’s health concerns and address erectile dysfunction. The digital OOH […]
Red Brick Road appointed by online retailer LoveCrafts for global consumer advertising launch.
‘The Truth, Undressed’ intimate health education campaign is part of Bayer Canesten’s global activation ‘ Vagina Academy’ created in partnership with AnalogFolk London
CANESTEN Launches ‘THE TRUTH, UNDRESSED’, Stripping Away Shame Through Unprecedented Education
OLD MOUT CIDER And WWF Team Up For Biggest Advertising Campaign To Date
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
- Ian joins Specsavers marketing team from PepsiCo - New role within the marketing team
Specsavers expands senior leadership team with appointment of Ian Maybank to Head of Media and Connections Planning