MAJOR NEW STUDY FROM GLOBAL CREATOR MARKETING AGENCY BILLION DOLLAR BOY UNDERLINES ESSENTIAL ROLE OF CREATORS IN THE METAVERSE ERA

● Research is based on surveys and interviews with 4,560 US and UK consumers ● 40% of UK Gen Zs are already active in the metaverse ● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels ● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do

MAJOR NEW STUDY FROM GLOBAL CREATOR MARKETING AGENCY BILLION DOLLAR BOY UNDERLINES ESSENTIAL ROLE OF CREATORS IN THE METAVERSE ERA

Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]

Equity Release Supermarket appoint new CMO, Richard Brook 

Equity Release Supermarket appoint new CMO, Richard Brook 

The UK’s No.1 independent equity release advisory service, Equity Release Supermarket (ERS), have announced the appointment of a new CMO to help propel the business’s pioneering technology and digital offering. Until this time, consumers had been unable to research their later life lending options or find a shortlist of plans based upon their personal circumstances. […]

BBH PUTS THE BURGER KING WHOPPER’S FAMOUS FLAME GRILL LINES AT THE HEART OF ITS LATEST CREATIVE CAMPAIGN 

BBH PUTS THE BURGER KING WHOPPER’S FAMOUS FLAME GRILL LINES AT THE HEART OF ITS LATEST CREATIVE CAMPAIGN 

BBH is giving the famous flame-grill lines on every Burger King Whopper patty – the ultimate sign of what makes it a superior burger – the attention it deserves in a major new OOH campaign called ‘Grill Lines’, which will run nationwide. The thinking behind the BBH strategy is that flame grilling, which Burger King […]

Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

Impero’s latest research explores consumer feelings around Christmas following two Covid-thwarted festive seasons and in the midst of the cost-of-living crisis.

Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

Award winning creative agency, Impero, today announces results from its latest consumer research which uncovered that a whopping 60% of consumers are planning on spending more this festive season than in 2021, as hopes are high for a Covid-free Christmas. The survey, conducted in May, questioned 1000 representative UK consumers that celebrate Christmas about their […]

SleekFlow launches in the UK following $8m series A funding led by Tiger Global

Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance

SleekFlow launches in the UK following $8m series A funding led by Tiger Global

SleekFlow launches in the UK following $8m series A funding led by Tiger Global