The All England Club looks to expand its global footprint with a virtual re-imagining of Wimbledon’s most iconic fan destination
An interactive metaverse experience that lets fans everywhere experience the quirks, history, characters, and rewards of a day on the Hill - the bustle, the buzz and the nostalgia
Immersive virtual experience allows fans to dress up for a day out at Wimbledon, and share the experience with friends, family and global fans
In between the match action, fans have the opportunity to take on missions and interact with Sir Andy Murray
WIMBLEDON AND AMERICAN EXPRESS BRING TO LIFE
THE WORLD FAMOUS HILL IN INTERACTIVE VIRTUAL EXPERIENCE
WHERE FANS CAN TAKE ON SIR ANDY MURRAY
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