Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers […]
From multiverse exploration to anti-Instagram dining, “The Future 100” annual report looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]
Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]
Publicis Health announced the appointment of Jennifer Shirley as President of Saatchi & Saatchi Wellness, effective immediately. Previously, Shirley spent 12 years in a variety of leadership roles within the Publicis network, including as Director of Client Services at Saatchi & Saatchi Wellness, and subsequently as General Manager at Publicis LifeBrands Medicus. Most recently she […]
Extensive consumer research reveals that people are starting to re-evaluate everyday values that sit at the forefront of tech, culture and media Mindshare today launches its 6th annual Mindshare Trends Report, revealing a pervasive sense of consumer uncertainty across technology, communications and culture. The main finding of the report showed that people want to have […]
Series 2 Returning Chromebook has partnered with Netflix Original series Sex Education to celebrate the return of the hit show on 17 January for a second season. Together, they have created a series of mini films called “Wouldn’t Happen with a Chromebook”, that have been developed by Ben Taylor (Director and Executive Producer, Sex Education). […]
Often, our self-doubt and the judgment of others prevent us from moving forward. It’s only when we believe in ourselves that everything becomes possible. It enables us to share with others our fears, our dreams, our secrets. AXA presents #Reflections an original social experience where real people open up and reveal who they really are and what […]
Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand. A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020. You can try […]
Lucky Generals has hired former Grey London Deputy Head of Strategy Ruth Chadwick as Strategy Director. Reporting directly to Andy Nairn, Founder at Lucky Generals, Chadwick will work on key clients, new business and transatlantic projects, which the agency is increasingly handling as a result of opening its office in NYC last year. Prior to […]
The mobile app is a key part of everyone’s digital lives. No matter who you are, or what you’re looking for, you can guarantee that ‘there’s an app for that’. Over the last decade, the digital industry has grown and evolved at an exponential rate, yet apps have maintained their role as a key revenue […]