MerchantCantos, the creative communications agency, has hired Phil Ireland as Partner and Chief Creative Officer. The newly appointed role marks a significant change for the agency as it continues to expand and diversify its creative offer. Ireland joins MerchantCantos from Ireland/Davenport (now CollectiveID), which he founded in Johannesburg in 2006, working on clients including BMW, […]
by Lee Mabey, Integration Strategy Director, Posterscope
Out Of Home has always been used and recognised for its brand building capabilities but as technology has transformed the medium, new ways of using it are emerging. The deployment of full motion digital screens is opening up OOH’s ability to broadcast content but it’s an opportunity that publishers, broadcasters and brands are only just […]
Whatever you’re made of, there’s a ŠKODA made for you.
Skoda Made for Ireland 3 60sec from Boys and Girls on Vimeo. This is what’s at the heart of ŠKODA’s successful and long-running ‘Made for Ireland’ campaign, the latest from Boys+Girls, the branded entertainment agency. Reflecting the pride and confidence that ŠKODA drivers have in their cars, the campaign consists of a 30 second and […]
2019 was a huge year for the audio industry with Spotify leading a wave of investment and innovation that’s accelerating the growth of podcasting. Time spent listening to online audio reached a record high, while in the US, the number of people who are monthly podcast listeners is expected to climb to 106 million by 2023. Simultaneously, […]
Quantum Studios, a new provider of strategy, innovation and branding services is launching its new studio in ’s-Hertogenbosch – believing its fresh approach will hugely benefit businesses with best-in-class thinking and creativity that can flex across the tech space and into the hearts and minds of people. The studio is run by Mikhael Van De Ven, a well-known strategist […]
Quaker Oats has partnered with creative agency, AMV BBDO, to launch its latest advertising campaign this January, which is all about inspiring the nation to get imaginative with their porridge toppings and flavour combinations. The ‘Go Forridge’ campaign, which airs on TV from 6th January, sees breakfast eaters exploring the taste possibilities that lay just a few […]
Home care service provider, Home Instead, will launch its first television sponsorship with a series of specially designed idents for ITV late evenings. The sponsorship was planned and negotiated by Omnicom Media Group’s PHD Manchester and will focus on moments that bring family members together to enjoy quality programming such as Midsomer Murders, Vera and […]
Starcom, the human experience company, has promoted Claire Kula to Managing Partner. In the position, Claire is responsible for leading client strategy across clients such as Lidl, AXA, Alcon and Novartis in the UK. She will continue to oversee a team of communication planners, as well as the broader team of product and activation specialists […]
Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced the appointment of Rowan Chidgey as its new Marketing Director. Rowan will take responsibility for the strategic and creative direction of Budweiser Brewing Group’s brands across the UK & Ireland, including Stella Artois, Budweiser, Corona and Beck’s; newer arrivals to the UK, […]
As we welcome in the 2020s, experts from global digital partner and training provider Jellyfish share their predictions for what the next ten years hold for the digital marketing industry. More integration between social and search According to Social Media Trainer Kineta Kelsall, the rise of social media-style search initiatives like Google Discover – which serves you […]