Plan.Net Group Hires Christian Waitzinger for Chief Experience Officer Role

By on    Agency, Latest, People  

Taking up the position of Chief Experience Officer (CXO) from 1 July 2021, Christian Waitzinger’s appointment strengthens the Plan.Net holding executive team. Waitzinger comes from Publicis Sapient, where he worked for around 20 years in various positions, most recently as Executive Creative Director and Head of Experience EMEA. In his new role, Waitzinger will define an overarching service and product portfolio in the conception and implementation of data-driven customer experiences, and thereby help to further promoting Plan.Net’s position as one of the leading integrated providers in customer experience management.

Plan.Net Group Hires Christian Waitzinger for Chief Experience Officer Role

Plan.Net Group Hires Christian Waitzinger for Chief Experience Officer Role

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

By on    Advertising, Latest, Marketing  

German celebrity drag queen Olivia Jones and her drag family present a 123-second long music video, in which they show how exciting saving can be and promote the products of the PENNY store brand. In the style of a drag musical revue, Serviceplan Campaign in Munich developed a 360° campaign in the well-known PENNY store "Kiez" on St. Pauli in Hamburg, staging the products in a kitsch and magical theatre world with a cast of dancers and famous faces from the Hamburg Drag Queen scene. Consisting of a TV spot, print ads and extensive online and social media content, it can now be seen throughout Germany.

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

To Celebrate PRIDE Month, PENNY and Serviceplan Campaign Show How Exciting Saving Can Be with New Musical Campaign Featuring German Celebrity Drag Queen

Brands under pressure to deliver sustainable advertising goals in next five years

By on    Agency, Latest, Marketing  

● A third (32%) of UK brands plan to be carbon neutral this by the end of 2023, with almost a quarter (24%) of US advertisers looking to reach the goal by the end of 2021 ● Over two-thirds of leaders in advertising consider sustainable advertising to be important for business success ● Four fifths (80%) of UK and US brands agree that delivering sustainable advertising is an important message for customers ● In the US, 21% claim their brand doesn’t have any carbon neutral goals, dropping to 10% in the UK

Brands under pressure to deliver sustainable advertising goals in next five years

Brands under pressure to deliver sustainable advertising goals in next five years

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