Independent Digital News & Media, Ltd. (IDNML) has promoted Zach Leonard into the newly created role of Chief Executive Officer of The Independent. As CEO for The Independent, Leonard’s remit focuses on the continued expansion of the digital title, particularly amongst its growing North American audience. Recent key hires including Andy Morley, Chief Digital Revenue Officer, […]
Leading politician Ken Clarke was the guest of honour on Friday at the official opening of a new £1m digital media hub at a top East Midlands brand agency. Mr Clarke joined hundreds of guests and employees at a special celebration at the headquarters of family run Champions (UK) plc based in Costock, one of […]
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’, a loveable reindeer brought alive by one girl’s imagination. The advert was hosted on Sunday 17th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! and tells the story of a young girl called Ellie at Christmas. In the film, we […]
A public service reminder of which bird is boss
Christmas. The time of festive thanksgiving and family get-togethers, mistletoe, embarrassing relatives and… turkey. Yes turkey. It is the only time of year where everyone has the lesser poultry front of mind. With Christmas Day being the only day of the year the entire nation consciously “agrees” to eat turkey. However KFC, the chicken aficionados, […]
The #ItsOurTime campaign is calling on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election. #ItsOurTime is a politically neutral campaign that is unleashing the firepower of the creative industries to get two million climate-concerned young people to register to vote by the […]
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]
Sony Interactive Entertainment debut’s its latest spot for PlayStation VR, “Live the Game.” Intended to dramatize the out of this world experience PlayStation VR offers, this new global campaign features gamers being returned from the game world to the real world. A young man is dropped back to suburbia by some tough-looking London gangsters, a […]
Orange is launching its new Christmas campaign with Publicis Conseil around its star offer, the “Connected House” and a theme worthy of our childhood dreams: for the first time, we will be able to capture the real Santa Claus when he comes to the house… in shops or on the street. It all begins when […]
The ad industry is losing talented people at “unsurprisingly high rates”, according to Karen Blackett OBE, WPP UK country manager and chairwoman MediaCom, UK & Ireland. Speaking on Tuesday 12 November at WellFest, the brand-new workplace wellbeing conference organised by NABS, Karen called for an increased focus on emotional intelligence in order to support and […]
‘Christmas Is For Children. So For All Of Us’: Serviceplan Campaign conceive heart-warming Christmas advert for PENNY as an antidote to the everyday worries associated with adulthood.
This Christmas, PENNY and Serviceplan Campaign are inviting adults to revisit their childhood with a carefree film shot by director Stuart McIntyre to the soundtrack of Alphaville’s ‘Forever Young’. PENNY’s first international campaign launched in Germany on Friday 8th November and will air in Austria, Czech Republic, Italy, Romania and Hungary. The heart-warming film depicts a […]