BrandOpus Leans into Utterly Butterly’s Rich Heritage and Playful Nature for Recent Revamp

BrandOpus Leans into Utterly Butterly’s Rich Heritage and Playful Nature for Recent Revamp

BrandOpus Leans into Utterly Butterly’s Rich Heritage and Playful Nature for Recent Revamp
YKONE CONTINUES TO PURSUE ITS INTERNATIONAL GROWTH

International Influencer Marketing Agency YKONE Acquires Leading Italian Agency, Matteo Baldi New Media Agency
- Chapplow was previously Head of Digital Transformation at KR MediaCom - New hire will head up Havas Media Group’s ecommerce offering, which helps brands deliver seamless shopping experiences for their customers, offering end-to-end marketplace solutions across paid, owned and earned media

Havas Market appoints KR MediaCom’s Jessica Chapplow as Head of Ecommerce

Best Nest Wellness chooses Netrush as its online retail partner
The agency will be led by Managing Director Camila Prado and Chief Strategy Officer Samantha Hernández

GUT Opens Its Newest Office in Mexico City, 5th In Independent Network

Independent agency 62ABOVE is launching a new campaign this month in multiple markets for Harrah’s Cherokee Casino Resort and Harrah’s Cherokee Valley Casino & Hotel in North Carolina, according to Founder / Chief Relationships Officer for the agency, Jon Bailey. The campaign is entitled “Put On Your Party Hat”. HCCR 50 COMBO from 62Above on […]
Appointment focuses on accelerating growth through creativity, innovation and design

Publicis Toronto Names Joanna Monteiro Chief Creative Officer
- Kennedy takes on new Creative Director role following period of growth for the agency - Has led award-winning M&C Saatchi Group campaigns including Invesco “Times Change” and Christie’s “Own the Controversy”

Following a period of significant growth, M&C Saatchi has boosted its creative leadership with the promotion of Tom Kennedy to a newly created Creative Director position. Kennedy is stepping up to Creative Director from his current role as Senior Art Director. He joined M&C Saatchi Group in December 2018, originally working at customer agency LIDA, which merged with M&C […]
On “National Gun Violence Awareness Day” in the USA, Serviceplan Hamburg is raising awareness about gun violence in a highly emotional film for the US anti-gun organization Newtown Action Alliance. The film premiered on CNN with the initiative also receiving prominent support from high profile anti-gun violence activists including; Fred Guttenberg; Nancy Pelosi, Speaker of the United States House of Representatives; and actress and Newton Action Alliance advisory board member Alyssa Milano.

#NotComingHome: Newtown Action Alliance teams up with Serviceplan Hamburg to raise awareness about gun violence in the U.S.A.
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising

Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the […]