Leak suggests Uber is racking up losses of millions of dollars a quarter

Leak suggests Uber is racking up losses of millions of dollars a quarter

Controversial car sharing start-up Uber is never far from the headlines these days as irate cabbies take to the streets to complain about the threat to their livelihood but its financial affairs have remain largely hidden from view, until now. Gawker has published financial documents purportedly obtained from Uber which show the firm is racking […]

Celcom bolts non-stop with Usain!

Celcom bolts non-stop with Usain!

After successfully using Usain Bolt to introduce Celcom’s fast 4G LTE network back in 2013, advertising agency M&C Saatchi has decided to continue its collaboration with the world’s fastest man to launch the telco’s new “Non-Stop Internet” network. The 360-campaign kicked off with a TV commercial three weeks ago that featured a baton being passed […]

Smartphones overtake laptops as number one internet device

Smartphones overtake laptops as number one internet device

A third now see their smartphone as the preferred device to access the internet, while 4G subscriptions grew tenfold over the course of last year. Smartphones have now overtaken laptops as the most popular device for getting online, with record ownership and use key drivers. This is according to Ofcom’s 2015 Communications Market Report, published, […]

Style bible i-D launches online channel Amuse

Style bible i-D launches online channel Amuse

I-D, the fashion title owned by Vice, has set up an online luxury lifestyle channel called Amuse. The video and editorial platform is aimed at a “young and culturally conscious international audience”. Xerxes Cook, the founding editor of Purple Travel and Postmatter, has been named the editor-in-chief at Amuse. Tash Tan has been appointed the […]

BBDO translates Singlish into emojis for SG50

BBDO translates Singlish into emojis for SG50

An ad agency in Singapore has added to the SG50 marketing frenzy with an idea to translate the colloquial language of Singlish into emojis, the pictorial language used by smartphone users. The SGMOJI guide, created by BBDO Singapore, can be downloaded from this website. Among the entries in the SGMOJI guide are ‘Talk cock’, a favoured phrase among politicians to […]

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

Fortnum & Mason Appoint The Yard Creative To Unearth Customer Insight

The most luxurious store in the world, since 1707, Fortnum & Mason approached The Yard Creative to help them learn more about their customer base and to discover how recent initiatives had changed customer perception of the brand. The customer research activities that The Yard Creative undertook on behalf of Fortnum & Mason needed to […]

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

New York Times Plans to Make Its Mobile Ads More Native, Less Interruptive

“Mobile advertising as a whole is just fairly crappy,” said Sebastian Tomich, The New York Times senior VP of advertising and innovation. Mr. Tomich isn’t saying anything controversial. Most people seem to agree that those thin horizontal banners pinned to the bottom of publishers’ mobile sites haven’t won many fans. Neither have the full-screen interstitial […]