By Louise Findlay-Wilson, Founder and Managing Director at Energy PR
What determines whether a brand is great or loveable and does it matter? These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]
Pantene’s ‘My Hair Won’t be Silenced’ campaign has been brought to life in an emotive short film with creative collective SXWKS
Pantene teams up with Black Minds Matter and Project Embrace in campaign to end discrimination against Afro hair in the UK
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish tech company in order to optimise the delivery of high impact advertising for its wide range of clients. Adnami facilitates opportunities to stand out in […]
As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]
B&B studio reinvigorates premium soft drinks brand Belvoir Farm with renewed positioning and design direction
As part of a wider leadership restructure that began in early 2020 with Hamish Campbell taking on the role of VP Executive Creative Director, Pearlfisher New York announces a newly created position at the organization, Head of Sustainability, to continue to build on Pearlfisher’s beliefs and commitment to sustainable design – by creating simpler, lighter, […]
MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]
Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1, the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]
Manchester-based digital product studio Code Computerlove has announced Rob Jones as joint Managing Director, alongside other senior level promotions, as Louis Georgiou takes a more active role at parent company MediaCom North and focuses on Code’s new consultancy services. Rob, who has been with the agency for more than 13 years, was previously Client Services Director. He […]
BT and Wunderman Thompson have launched an innovative new choose-your-own adventure-style interactive campaign. The “Unstoppable” campaign features an interactive film, created by Wunderman Thompson, which invites the audience to take part and help the hero of the story juggle work and babysitting duties as she lands the biggest opportunity of her career. In the film, we follow BT customer Izzy […]