New advertising campaign looks to the future and people’s plans post-lockdown.
Aims to build on savings momentum Nationwide encouraged through Payday Saveday.
Forms part of Society’s ‘Voices’ campaign; runs across both TV and newspapers.
Nationwide Building Society is this week launching a new widespread advertising campaign to encourage people to think about their plans for the future and saving for them. The campaign, which will cover a variety of advertising channels, aims to build on the savings momentum that has developed as people across the country use the Covid-19 […]
Reconnect with adventure In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. The Jeep brand, with its legitimacy in terms of exploration, is presented in this magnificent campaign (crafted by Chilean artists Salamagica) as the perfect link with the great outdoors and freedom. […]
· Trust is the new benchmark for clients in a post-Covid world, over and above functional ability to ‘do the job’.
· Communication is the top scoring behaviour among the best agencies – but trust has slipped.
· Covid has changed the landscape and both agencies and clients have demonstrated resilience.
· Challenge is the biggest differentiator for agencies and clients alike.
New data from leading relationship management company Aprais has identified the seven behaviours that set the best clients and agencies apart from the rest. The figures, drawn from Aprais’ database of more than 22,000 client-agency evaluations over 20 years, show qualities like trust, communication and resilience are now outstripping functional skills – the ability to […]
Kaspersky has launched its Safer Tomorrow platform, to try and better answer humankind’s most significant questions about the future. The platform is powered by a foretelling neural network, developed by a branch of global advertising agency BBDO. Selected daily predictions are shown on a livestreamed billboard situated on the east coast of New Zealand - one of the first locations to see the new day and meet the future.
Kaspersky is committed to building a more protected and safer world. To achieve this, the global cybersecurity company closely follows technological trends and predictions to generate a picture of what we can expect in the future and to understand how we can secure it. Kaspersky also believes that the more people who consider the future […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
Checkatrade has launched its new brand campaign, ‘Recommendations You Can Rely On’, which seeks to educate consumers about the importance of using a trusted source to find a tradesperson. The UK’s number one website for finding a tradesperson partnered with new creative agency Hughson&Merton to launch the new advert following insight that Britons don’t understand […]
Mattias Spetz Moves to Global President for EMEA and APAC, Robin Zieme Steps Up to Chief Strategy Officer, and Simon Barnett Appointed to Run APAC Commercial Operations
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced three key changes to its executive board across EMEA and APAC, with Mattias Spetz to lead both regions as Global President, while Robin Zieme is promoted to lead the company’s strategy and vision, and Simon Barnett joins as Sales Director for APAC to […]
Today, Pride in London – the UK’s largest Pride – is unveiling a new brand direction and visual identity designed to better reflect the organisation’s core values and put community, history and activism front and centre. As it looks ahead to its 50th anniversary in 2022, Pride in London has created its new-look brand to be more inclusive, more memorable and more […]
The Focaccia Florist, London’s first floral bakery, launches today with a punchy yet humorous take on the Valentines occasion, asking consumers “Why Give Flowers You Can’t Eat”. The campaign will be launched across digital media across the UK from February 2021. The surreal spot, created by 10 Days London, shows the awkward moment of receiving a […]
DIMPACT, the pioneering initiative to help the digital media industry map and manage its carbon impacts, is moving beyond proof of concept. Following a 12-month pilot phase, where computer science researchers from the University of Bristol collaborated with dentsu international and some of the world’s most innovative media companies, the DIMPACT web app is now operational with a clear path for further development.
Today’s announcement sees the culmination of 12 month’s work from the founding participants who joined forces in 2019 to launch DIMPACT, facilitated by sustainability experts Carnstone. DIMPACT is a web-based tool that calculates the greenhouse gas (GHG) emissions associated with serving media content – downstream from the point of content production, including the end user. DIMPACT has […]
