Global socially-led creative agency We Are Social has been appointed by Kraft Heinz Continental Europe as its social media agency of record for Heinz in the region. The agency, which has six offices in Europe and 15 globally, will kick off the relationship with Kraft Heinz by delivering a strategic and creative digital approach to promote […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
- Bland was previously Head of Performance Strategy at iProspect. - He will lead the 100+ digital specialists in Havas Media Group’s UK and international teams, who will now come together under a new biddable team structure.
Havas Media Group has announced the appointment of Paul Bland to the newly created role of Head of Biddable Media, as it seeks to unify its digital team under a new biddable team structure. Bland joins from iProspect, where he spent nearly six years and was most recently Head of Performance Strategy within the agency’s leadership team, responsible […]
Nestlé Cereals launches new Shreddies brand campaign
To introduce their line of WHOLESOME BOWLS Wet Dog Food, CESAR has launched a campaign highlighting how much better it is to be a dog today than in the past.
The use of terms like “pet parents” and “fur babies” imply that pets are increasingly becoming integral members of our families. From having their favorite stick used as kindling to waiting on owners to finish their never-ending chores, dogs have come a long way from being our lovable burdens to our equals. In this new adcampaign, we witness that evolution […]
Havas Group today announced the acquisition of a majority stake in Singapore-based creative agency BLKJ. The agency will join forces with the Havas Creative network and will strengthen the Group’s creative operations in South East Asia. BLKJ, founded at the end of 2016 by Rowena Bhagchandani (CEO) and Creative Partners Joji Jacob, Lester Lee and Khalid Osman, […]
User experience expert highlights three types of business experiments to create growth opportunities in 2021.
Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’? Jess Sherratt, Head of User Experience at Digital Product studio Code Computerlove, explains: “In times of great change – experimenting within an ever-altering consumer […]
Creative and digital experience agency Access has been recruited by the Royal Air Force Benevolent Fund to help the charity meet the growing need of people requiring support within the RAF Family. The appointment follows a four-way competitive pitch process.
Established at the end of the First World War, the RAF Benevolent Fund exists to supports those currently serving in the RAF, retired personnel and their families – around 71,000 recipients per year. Central to the Fund’s growth plan is to create a more effective website at https://www.rafbf.org, and Access has been tasked with designing and building a […]
Knutsford-based integrated marketing agency, 438 has launched a new division, specifically focused on offering SMEs a range of tailor-made brand support packages to help them power out of lockdown. The introduction of its ‘WORKS’ brand comes on the back of new research that 80 per cent of SMEs have seen their revenues decline in the past 12 […]
Manchester headquartered strategic design agency Absurd is making a number of new hires across strategic design and technology, as it reports a 113% growth in its first quarter.
The appointments come on the back of Absurd being awarded a number of major new projects, three resulting from competitive pitches. The agency, which specialises in digital products and service design, works as the design partner for large organisations through to scale-ups, with long-standing clients including Umbro, Brother and LV=. After a successful inaugural service design programme […]