krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
Agency krow London has installed a new management line-up, promoting the former Deputy ECD Annie Fox to ECD and ex-Planning Director Matt Watts to Group Head of Planning. The move also sees Aileen Ross, the agency’s multi-award-winning Planning Director – who has been the lead planner on the DFS business for eight years – promoted […]
Acquisition gives full-service independent branding and marketing agency a strong presence in the Midwest market
Phenomenon, the independent full-service branding and marketing agency, has acquired Marketing Supply Co., the Detroit-based, data-driven growth marketing company, to expand its expertise in the digital and growth marketing fields. The merger creates an agency with a full portfolio of services, ranging from strategy, branding, design and advertising to the pinpoint, digital targeting of consumers across online […]
New Research Reveals Dichotomy Between CMOs Low Risk Go-to-Market Approach and Desire to Rescale Strategies from 2020
Seventy-three percent of chief marketing officers (CMOs) report they will rely on existing customers to fuel growth in 2021, rather than looking to develop new markets, according to Gartner, Inc. The inaugural Gartner CMO Strategic Priorities Survey 2021 shows that 39% of CMOs plan to increase sales of existing products to existing customers, while 34% will introduce […]
Marking a strong start to the new year, Sparkol, the Bristol based technology business, has launched its new brand created by Mr B & Friends. Sparkol provides its customers with innovative software and video tools that help create inspiring presentations and storytelling, together with studio services that turn the mundane into the magical. Their globally […]
Move follows recent promotion of Nicky Bullard to European Chairwoman
MRM UK announced today that John Treacy has joined as Executive Creative Director. Commenting on this appointment Nicky Bullard, recently promoted to Chairwoman, MRM Europe in addition to her ongoing role as Chairwoman and Chief Creative Officer MRM UK, said, “What a way to start 2021, off the back of being the most awarded UK agency at the DMAs, we snag JT, one […]
Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rumneeded a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity. Since launch, sales have snowballed — so much so, that Black Tor […]
cinch, one of the UK’s fastest-growing online car-selling platforms, is very pleased to announce the appointment of Robert Bridge as their Chief Customer Officer. Robert brings over 20 years of digital experience having held leadership roles at Yahoo, The Telegraph and Childs Farm. At cinch he will be focused on cinch’s marketing and customer experience […]
The UK’s biggest stocks brand, Knorr, announces its long-awaited return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign. Featuring the popular cooking duo, The Hairy Bikers, the TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond. The television ad will feature The Hairy Bikers surprising a staunch meat-lover […]
‘Significant investment’ in steamed rice range kicks off with TV spot from Havas London
Leading British rice brand Tilda has unveiled a new advertising campaign for its steamed rice range – the start of a seven-figure marketing investment into a range which will represent the brand’s focus across 2021. Elevate Your Plate – the first major above-the-line campaign for the product range – positions TildaSteamed rice as an integral part to so […]
On the so-called most depressing day of the year, SheSays are hosting a new type of virtual event, intended to boost spirits and help the creative community to come together for some old-fashioned conversation.
With isolation and separation continuing to affect the creative industry, there is a sense that Blue Monday might impact people’s mental health even harder this year. This is the driver behind the SheSays ‘Blue Monday – Lighten The Load’ campaign, which aims to support the SheSays community – and anyone else who needs it – […]
