Pearlfisher has created the name, brand design and strategy for new-to-market Australian vodka brand, Grainshaker. Australian-based drinks producer, Top Shelf International and Pearlfisher have worked together to create the latest innovation launching from their growing portfolio of beverage brands. Aiming to disrupt a market dominated by aesthetically cold and impersonal elitist brands, Grainshaker is introducing a new style […]
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]
Saving for college feels much different in the middle of an economic downturn. In their newest campaign for the Rhode Island Treasurer’s Office, NAIL Communications puts 529 college savings plans into a perspective that fits the world that we are living in today. “Putting aside money is painful in the best of times, let alone […]
Verbal Identity also recently appointed by tech scale up Spoon Guru and new coaching firm The Makings
Twinings hasembarked on the creation of a new brand voice framework with Verbal Identity, experts in “the magic and mechanics of brand language”. The project team will work with global marketing leaders at Twinings and sister brand Ovaltine to create a new piece of Intellectual Property, to help the local teams articulate a full verbal […]
Health sector specialist ROAD has been appointed to advise ReLife, the aesthetic division of leading Italian pharmaceutical company, A Menarini, on the launch of its new Definesse range. The only players in the market offering practitioners a unique mix of advanced fillers, peels and unique J-stitch thread technology. ROAD is providing a synchronised PR and social media campaign supporting a targeted […]
Kinetic, the UK’s leading out-of-home agency, and Mural Republic, have partnered with Electronic Arts (EA) and Sony to deliver an exciting mural campaign in recognition of EA SPORTS™ FIFA 21’s launch on PlayStation 5 on 4th December 2020. The new hyper-local OOH campaign includes five murals across England, designed by Graphic Designer and Illustrator Scott McRoy and features […]
ESPN debuted its new “One App, One Tap” campaign. The brand partnered with Sausalito-based creative agency partner Butler, Shine, Stern & Partners (BSSP) to develop the creative concept for the campaign and execute the spot which showcases everything that the new ESPN App has to offer fans. The app plays a significant role in the future of the ESPN brand, […]
Digital product and service company Code Computerlove has launched a range of new services on the back of insights into the key challenges businesses are facing amid the Covid-19 pandemic. The Manchester based agency has responded to three salient ways organisations are changing their digital strategies to adapt to consumer behaviours impacted by the pandemic; adapting their […]
Jobe replaces outgoing head of technology Kevin Durley
Cheil UK, one of the UK’s leading digital marketing and advertising agencies, today welcomes Gary Jobe as its new head of technology, replacing Kevin Durley. Jobe is an experienced technology leader with more than 20 years’ experience designing and delivering innovative technology solutions. Jobe joins Cheil UK from Havas UK, where he was previously group […]
London-based, Coolr has been appointed Social Media Agency of Record for The Nurse Heroes – a new philanthropic initiative to support and honour front line health workers in the US and across the world. Coolr’s brief will include the global activation of ‘Nurse Heroes Live!’ – an all-star concert produced by 19-time Grammie Award winner, Emilio […]
