Kelly Knight has been named as AMV BBDO’s first Chief Diversity and HR Officer, with a brief to work with senior leadership at the agency to ramp up its work building a culture which is inclusive, celebrates and recognises diversity. Her responsibilities also include ensuring that AMV’s services and strategy are aligned to the agency’s […]
Young people choose saving over spending and want brands to work for the greater good, Wunderman Thompson study shows
The world’s youths, collectively dubbed generation Z, are frustrated and uncertain about the future, yet convinced they are capable of uniting to bring about change, according to a new study by Wunderman Thompson Intelligence. And even though the pandemic has stirred up every aspect of their lives, gen Zers remain unshaken in their core values, […]
Multi-channel advertising campaign celebrates UK-UAE travel corridor
Emirates is giving tourism in the UAE a boost with its latest brand campaign in the UK celebrating the perfect winter getaway to Dubai. The multi-channel advertising push across TV, digital and social celebrates the UK’s decision to add the UAE to its list of countries where arriving travellers are exempt from quarantine. The ‘Dubai […]
· Lidl’s new campaign will see shoppers able to access the must have knitwear virtually through Animal Crossing · Available to download for free from today to coincide with the recent in game Winter Update · The campaign was concepted and produced by Lidl's retained social media agency, We Are Social
Hot on the heels of the news of Lidl’s branded Christmas jumper launch, the retailer announces that shoppers can also access the jumper free of charge virtually through Animal Crossing, 2020’s hugely popular Nintendo Switch game. The campaign was concepted and produced by Lidl’s retained social media agency, We Are Social and launches to coincide […]
New Marvel Comic Book, in Collaboration with Doner, Features Real-Life Stories
If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs.Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner. Today, AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses […]
Spot is One of Three National Advertisements For The Holiday Season
This year, more than ever, Toyota is celebrating the true meaning of the holiday season – an opportunity to spread joy and create memories. Toyota debuted their annual holiday ad, titled “Mailbox”, last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host. “Mailbox” is a :60 second […]
Independent agency CreativeRace have announced a number of key hires in 2020 to support the delivery of their growth plans, including expanding their service provision to include a dedicated PR and social integrated agency proposition. Despite challenging market conditions this year, CreativeRace have remained committed to propel the agency forward by investing in the talent to produce […]
Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]
JDO, the global brand design agency, has today announced the appointment of Ashleigh Steinhobel to the role of Senior Strategist. Joining from Pearlfisher London, Ashleigh brings a wealth of experience to JDO’s growing strategic offer and will work across the agency’s broad portfolio of international clients including: Shell, Pepsi and Dove. “JDO is at a very exciting time […]