Robot Food rewrites the rules of indulgence with vegan cake brand Bells & Whistles

Robot Food rewrites the rules of indulgence with vegan cake brand Bells & Whistles

Established in 1946, Bells of Lazonby has been baking cakes for over 70 years. Far from traditional, it was the dedicated, purpose built first free-from bakery in the UK, which first begun supplying own label brands with free-from treats. When the bakery decided to create its own brand of indulgent cake slices, Bells approached Leeds-based […]

Fallon London launches ‘Cold Water’ campaign with AXA

Fallon London launches ‘Cold Water’ campaign with AXA

Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health. The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year. The campaign shows the value […]

LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

LAB launches digital platform and social content for Danone’s new allergy-friendly kids’ product range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

Vanarama’s ‘don’t buy used, lease brand new’ campaign reaches controversial climax

Vanarama’s ‘don’t buy used, lease brand new’ campaign reaches controversial climax

Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don. One of the UK’s leading vehicle leasing company believes no one should buy used, when they can lease brand new, and together with Big Al’s Creative and Little Britain Director, […]

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

Fuse has been appointed by easyJet to offer long-term brand-to-brand partnerships with the airline, giving an opportunity to link up with easyJet’s 90 million customers who travel to more than 150 destinations throughout Europe.  Following a successful partnership with Three mobile, easyJet tasked Fuse with conducting a business-wide asset audit and valuation to help it […]

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

June 12 sees the launch of Rebel Vision, a music entertainment business that produces iconic, unique and unforgettable immersive concert screenings from the world’s greatest bands enabling music-lovers to experience the concerts as if they were there. Rebel Vision is re-inventing the way that audiences experience iconic concerts with an innovative format that fuses music, […]

The evian Babies are Back to Celebrate a New Way of Living Young

The evian Babies are Back to Celebrate a New Way of Living Young

evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]