Vanarama’s ‘don’t buy used, lease brand new’ campaign reaches controversial climax

Vanarama’s ‘don’t buy used, lease brand new’ campaign reaches controversial climax

Vanarama’s controversial video campaign, seen by millions, reached its climax as it released the final instalment of its ‘don’t buy used, lease brand new’ trilogy: Dirty Don. One of the UK’s leading vehicle leasing company believes no one should buy used, when they can lease brand new, and together with Big Al’s Creative and Little Britain Director, […]

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

easyJet looks to connect brands with a generation of travellers through long-term brand-to-brand partnerships

Fuse has been appointed by easyJet to offer long-term brand-to-brand partnerships with the airline, giving an opportunity to link up with easyJet’s 90 million customers who travel to more than 150 destinations throughout Europe.  Following a successful partnership with Three mobile, easyJet tasked Fuse with conducting a business-wide asset audit and valuation to help it […]

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

Rebel Vision launch immersive entertainment business with screening of Rolling Stones’ Havana Moon concert

June 12 sees the launch of Rebel Vision, a music entertainment business that produces iconic, unique and unforgettable immersive concert screenings from the world’s greatest bands enabling music-lovers to experience the concerts as if they were there. Rebel Vision is re-inventing the way that audiences experience iconic concerts with an innovative format that fuses music, […]

The evian Babies are Back to Celebrate a New Way of Living Young

The evian Babies are Back to Celebrate a New Way of Living Young

evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]

Crowd launches a new website for Jurassic Coast Trust

Crowd launches a new website for Jurassic Coast Trust

Jurassic Coast Trust has partnered with independent global creative agency Crowd to deliver a new website and portal for the charity that works to protect the Jurassic Coast World Heritage Site. Crowd helped create a digital platform that informs every part of the Jurassic Coast experience. The modern and easy-to-use website provides information to those […]

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]