From 3 – 16 June, the Vienna Tourist Board is launching a new ad campaign called ‘Unrating Vienna’ across the London underground, Waterloo station and digital bus stops throughout the city. Asking the question, ‘So who decides what you like?’ the campaign focuses on the highly topical area that has a huge impact on the tourism […]
Tennessee faces its toughest critics yet with a new “Kid Reviewed” campaign that launched on June 5. The Tennessee Department of Tourist Development partnered with attractions across the state to find out whether joy can actually be measured. And if so, is it possible to identify the places and activities that generate the greatest joy […]
Premium out-of-home media owner Ocean Outdoor continues its Ocean for Oceans mission on World Oceans Day (Saturday, June 8) when it presents exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño. Filmed in London by the underwater photographer Robin Conway, Dance for the Sea is a new work choreographed by […]
New L’mon, from the makers of Volvic (Danone Waters), taps into an ever-growing consumer health trend, with a zesty range of sparkling drinks produced in the UK. Available in store now, the range comes in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit. Each recipe uses naturally […]
Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]
According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]
Marcus Thomas has planned and executed TourismOhio’s largest media plan since introducing its new brand, ‘Ohio. Find It Here’. The campaign aims to boost road trip tourism to various Ohio cities by creating the Midwest Living Road Rally from May 6-10. TourismOhio partnered with blog Full-Time Travel, who will visit each city, post on Instagram and […]
The new Gillette Spain campaign by Proximity Madrid has been produced entirely in Spain and is in line with Gillette’s global strategy to target a new, more inclusive and diverse man. For generations, the idea of “the real man” has forced a dominant male stereotype (with no alternatives) on men, which has interfered with and […]
Summer’s here. And life has migrated outdoors from the living room to the decking. To mark the opening of the outdoor season, Swedish wood protection company Sioo:X is putting its claim of unbeatable durability to the ultimate test by challenging their competitors in a 12-year product test. The test will take place in a custom-built […]
Citroën, and their agency Traction (BETC), launched #BornAndré to mark their official 100th birthday and paying homage to their founder André Citroën. Citroën is a ‘human centric’ brand, putting people at the heart of their strategy, as told through their signature ‘Inspired by you’. The #BornAndré campaign is simple: if a child born on the 4th […]