GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to encourage moderation and reduce gambling-related harm. Bet Regret describes the universal feeling of remorse sports bettors often get when they make an impulsive bet – […]
New forecasts based on data from 96 countries by WARC, the international marketing intelligence service, predict a 4.3% rise in global advertising spend this year, pushing total investment to over US$616bn. This follows on from a 5.4% rise in 2018 – the strongest growth since 2011 – according to WARC’s latest Global Ad Trends report, […]
easyJet, one of Europe’s leading airline, has announced a new route from Bristol to Rhodes which will commence on June 2 and become the airline’s 70th route from Bristol. The flights will operate twice a week on Wednesdays and Sundays until 23 October 2019 on an A320 aircraft. Fares will start from £39.24 per person. The […]
Publicis Media has announced the appointment of Lauren Hanrahan to the role of CEO of Zenith US, Moxie and MRY. In this remit, she will be responsible for delivering transformation to Zenith’s world-class roster of clients, accelerating the growth of the agency, and inspiring a high-performance culture where people love to work. Based in New […]
Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]
Elmwood, the world’s most effective brand design consultancy, has rebranded Andrew Lloyd Webber’s family of seven theatres, under its new name LW Theatres. Elmwood developed a distinct branding personality for the diverse family of iconic and historical theatres whilst bringing them together under one master brand. As part of the partnership, Elmwood also developed the branding […]
Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
ghd, Coty-owned haircare brands, has released a multi-market campaign for the launch of its new hot styling brush, ghd glide. The campaign, which broke in the UK on 6 February and was created by TMW Unlimited, will run through social, digital, print and VOD. The film celebrates how the new ghd hot brush allows you […]
Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]
As a part of Movistar’s campaign “It’s time to speak up”, the spot shows a situation that happens to thousands of women every day and reaffirms the commitment of the company to social issues within its platform of Corporate social responsibility. The ad by Dhélet VMLY&R, encourages to talk about gender violence and promotes the […]