Noise-O-Meter brings noise cancelling savings to loud home offices
In today’s world, Working From Home (WFH) is the new normal for millions of office workers. Many are winning the daily productivity battle in their home offices. But not all home offices are equally quiet. Often times, the volume levels indoors can make a busy street sound soothing. So striking a pleasing note, Bose is […]
Announced today, Sony Interactive Entertainment (SIE) is creating a new brand name, under the SIE owned Worldwide Studios organization, that will house all of its exclusive gaming titles – PlayStation Studios. “We are really excited about this,” says Eric Lempel, senior vice president and head of global marketing at Sony Interactive Entertainment. “Over the last few […]
Lynx, one of the world’s most iconic male grooming brands and owned by Unilever, is celebrating the 25th anniversary of its longest running and hugely popular fragrance, Africa, with a new limited edition range designed by award winning brand design agency PB Creative. London based PB Creative has partnered with the Lynx brand (known as Axe in […]
The not-for-profit initiative - #TooCloseforCovid - kicks off today with a range of T-shirts and pin-badges supporting social distancing rules as the UK government starts reviewing lockdown.
Global brand transformation company FutureBrand has today launched a new charitable campaign – #TooCloseforCovid – to help reinforce key social distancing guidelines during the process of social re-integration. The timely launch follows Prime Minister Boris Johnson’s announcement on Sunday 10 May that lockdown restrictions will gradually start to ease and aims to support both individuals and businesses through some of the anxiety and confusion that has since arisen. […]
Today’s situation may be tough, but no matter what, we can always power through because there is a hero in each and every one of us. Coined from the Filipino term ‘bayanihan’, or the communal unity of working together to achieve a common goal, the brand is encouraging Filipinos to become everyday heroes by doing what […]
With working parents in advertising feeling the squeeze of being always “on” for their children and their clients, Chemistry created “Cards of Commiseration” a Shopify site that offers up a selection of cards for parents that feel stretched beyond their limit. These cards share funny sayings, including “Wanna trade kids?” and “My office mate is a total ass” pulled from real […]
Driving Target Optimization – A Meaningful Measurement Journey
Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]
Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.
Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business. The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]
Harry’s, the men’s care brand best known for disrupting the shave market, is activating its first TV sponsorship of comedy channel Dave with a new series of idents, created by Brothers and Sisters and planned and bought by Goodstuff. Running from now through to 2 August, Harry’s will appear in a series of four break bumpers […]
Partnership between Azerion and BALR. allows Hotel Hideaway players to punch up their style A quarter of a million items sold in the first two-weeks: integrating brand marketing within the playing experience gets a great response
Imagine a virtual hotel where you can shop a real brand. This dream has come true thanks to a partnership between Dutch premium lifestyle brand BALR. and Azerion’s life simulator and social game Hotel Hideaway. This is the first branded in-game store in the virtual hotel and represents a trend for brands to become part […]