The new fitness app Butterfly Coach is available from the App Store or the Google Play Store. The Plan.Net campaign succeeded in winning the account with their pitch, beating seven other agencies. Since then, they have been working on the concept for the product, the brand and their communication strategy for launching it for the […]
Indians take great pride in their traditions. Their culture and values are what define them, but rarely do they ever get the opportunity to use a sacred tradition to do so much more. Rice brandIndia Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings […]
International currency broker and payment service agency, Global Currency Exchange Network Ltd (GCEN), and corporate custodial services company, Global Custodial Services Ltd (GCS), have announced their unification under a single brand: GC Partners. The leading currency exchange and client money solution provider enlisted strategic brand consultancy Brandpie to develop a new name, logo and brand strategy. Brandpie was […]
Smart Energy GB is launching a campaign to demonstrate that the small action of requesting and getting a smart meter today can create big and important changes for tomorrow. Breaking on 12th April, the ‘I Want’ campaign by AMV BBDO, will run across TV, press, radio, Out-of-Home and social channels (YouTube, Facebook, Instagram, and Twitter). […]
Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. The campaign centres around the ‘acknowledgement’ that today Carlsberg is ‘Probably not the best beer in the world’. This honesty has led to the beer being completely rebrewed so that the […]
Sydney based brand agency WhatCameNext_ has refreshed the South Australian winery Banrock Station, showcasing rare flora and fauna from the region to convey its commitment to the environment. The new Banrock Station design heroes the endangered Blue Mallee tree, as well as a number of species from the wetlands, such as the spiny daisy and Murray River […]
As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
The Inside Ideas Group has announced a senior leadership team restructure within its digital agency, Dare, following its acquisition by martech company You & Mr Jones earlier this year. The move comes as part of a talent succession plan that bolsters both Dare’s and IIG’s capabilities, offering further alignment as the group settles into Y&MJ. […]
Mindshare has been appointed as Treatwell’s group media partner across all markets, following a competitive pitch. The win comes less than a year after Grow@Mindshare was appointed to handle Treatwell’s largest ever TV and VoD campaign in the UK in May 2018. The pitch was called by Treatwell in January, as the brand looked to consolidate both AV and Out-of-Home […]