Kinecto has announced that it will complete its integration into Isobar and will rebrand to become Isobar Romania. The team will further power Isobar’s creative and digital capabilities in the market, delivering experience-led transformation powered by creativity for clients. The Kinecto team will be reinforced by Isobar’s strategic, consulting, and technological capabilities around the world. […]
London-based craft drinks brand Dalston’s has released two new ‘Soda Lights’ in a range extension with design by branding agency B&B studio. Blending real fruit with sparkling spring water and botanicals, the Soda Lights range is available in Rhubarb and Elderflower flavours. The new sub-range builds on the core range identity developed by B&B for […]
‘Power has come a long way’, a digital film from BMW starring Aurora Straus with an all-women crew helmed by Director Rachel McDonald with Director of Photography Rachel Morrison – the cinematographer on the Oscar-winning Black Panther- launched on International Women’s Day. The spot from Serviceplan New York tells the story of Aurora Straus, a 20-year-old […]
London-based independent creative agency Mr. President has partnered with BetVictor, one of Europe’s leading online gambling companies, to develop an ad campaign starring the operator’s new brand ambassador, King of the Jungle and football managing legend Harry Redknapp. To share the new partnership, Mr. President tapped into Harry’s known penchant for giving his own brand […]
On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive (SXSW) Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was […]
Hefty, the Brazilian audio producer led by Edu Luke, reinforces the meticulous character of its work with a new creative concept, presented in their ad campaign. Created by Rapp Brazil, the strategy brings Luke himself as protagonist in a totally unusual environment, designed to illustrate their ability to make happen any crazy creative idea in […]
Tourism Ireland announced its partnership with Sky Media to inspire golfers in Great Britain to visit Northern Ireland. The campaign will use highly engaging video interviews featuring 2011 Open winner, Darren Clarke, to encourage viewers to enter a competition to win four tickets to The 148th Open, Royal Portrush on Saturday 20th July, including flights, car hire […]
Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER. The agency canvassed 200 creatives working across FMCG, beauty, finance, media, healthcare and automotive, to identify […]
BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Coconut-based dairy alternative brand Koko Dairy Free has appointed Southpaw as its lead creative communications agency, following a competitive pitch. This is the first time the brand has appointed a retained creative agency, as it prepares for major marketing investment amid rising interest in dairy-free alternatives to milk and plant-based lifestyles. The agency was appointed […]