Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI.
Tackling questions like “Can a machine produce better content than you?” and “Why is user intent more important with voice search?” Upcoming guests also include global property group JLL, the Director General of the world’s largest PR professional body the PRCA, and the director of social media EMEA at Radisson Hotel Group.
In the first episode, BrandContent investigates how voice search can be integrated into marketing strategies and speaks to Sina Kahen, the chief consultant at Vaice to discuss his experiences with brands such as Lego.
Sharon Flaherty, Managing Director of BrandContent, says: “2019 is going to be a year of change for marketers as technology transforms how we reach our customers and Brexit changes how we do business. But our podcast looks at how we embrace that change and gives our listeners access to the most influential voices and knowledge from around the world. From voice search to Conversion Rate Optimisation on content, to AI and content automation, we’re covering all the hot topics in content providing expert insight for the busy marketeer wanting to take their content marketing programmes to the next level.”