HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]
Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
Macmillan Cancer Support launches its new multi-channel advertising campaign, bringing to life its new brand platform ‘Whatever cancer throws your way, we’re right there with you.’ The charity is aiming to reach more people living with cancer and increase its relevance to people at all stages of the disease, their families, friends, communities and its […]
Detergent brands have been doing sampling in the same way for years, in Lebanon and across the world. To overcome the difficulty of grabbing people’s attention at traditional shopper marketing points and reinforce its “Dirt is Good” brand purpose, OMO Detergent – a Unilever product and an advocate of an active lifestyle for kids and […]
23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel digital Out of Home (OOH) network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party […]
Grisaille, the two-part mixed reality (MR) painting experience created by experimental artist Teek Mach, will be performed during the 2019 Sundance Film Festival. The piece is included among the New Frontier section, Sundance Film Festival’s curated collection of media works from creators pushing artistic innovation across new mediums that include VR, AR, MR and AI. […]
Dentsu Aegis Network appoints, for the first time, regional presidents for its media agencies in Latin America, further strengthening the presence of the network within this important region. Fernando Bermudez Pire has been appointed the President of Carat and Vanessa González will take on the position of President for Vizeum in Latin America. This is an […]
Leading influencer marketing platform, ZINE, has launched a new accountability tool, Verified Reach, which will improve transparency in influencer marketing leading to more accountable Instagram campaigns. Verified Reach is powered by real-time data from Instagram. It provides influencers and brands with the unique views of a post (the number of people reached) and the total […]
Independent corporate affairs consultancy, Nudge Factory has appointed Kevin Davis and Jason MacKenzie as Managing Partners of its Local Government and Corporate Communications practices, respectively. MacKenzie was President of the Chartered Institute of Public Relations in 2017, and Davis is the Leader of the Opposition at Kingston Council. MacKenzie led the CIPR to improved financial […]
Livia’s, formerly known as Livia’s Kitchen, has undergone a major brand refresh – now repositioned to rival the mainstream biscuit and confectionery players, the rebrand responds to growing consumer desire for better-for-you indulgences. After a credentials and chemistry meeting, the sweet treat business chose to partner with Family (and friends) (F&f) to develop their new […]