Bally, the Swiss luxury brand established in 1851, has this week launched a hyper targeted advertising campaign to promote its latest collections to Chinese and Russian travellers as they travel to London. Devised by PSI and Zenith, the campaign creates a global “travel corridor” in partnership with BA Media that will reach travellers at multiple […]
Olympic rowing medallist Cath Bishop joined children from Sancton Wood Prep School at Goldie Boathouse on October 30. The activity was organised by leading appliance brand Beko to bring its Eat Like A Pro campaign to Cambridge, designed to inspire families to eat a little bit more healthily and cook together. The campaign comes in […]
A study by insurance marketing specialists, QuickPages, reveals that as a result of insurance renewal rules that were introduced in 2017 older customers are becoming less brand loyal when it comes to policy purchases. The research finds there has been a drop of 10 per cent in the number of consumers aged 55+ that source […]
BBN International, the world’s leading independent organisation of international B2B communication agencies, is excited to announce Ark Communications, BBN’s exclusive Belgian partner, will rebrand as Ark BBN. Ark BBN is a 15-person strategic B2B marketing agency with 20 years of experience, including the last five years as the exclusive Belgian BBN partner and shareholder. By […]
Droga5 London’s Executive Creative Director Steve Howell is set to join sports marketing agency Dark Horses as Creative Partner. Howell has held the ECD post since April 2016, when he returned from a 4-year stint as a Creative Director at Droga5 New York. During his time at the agency, he created high profile campaigns for […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
me&dave has rebranded Southwark-based homeless charity robes, to help it attract the investment it needs to continue its life-saving work on the streets of London. robes’ volunteers spend eight months of the year campaigning and raising money to provide shelter during the harsh winter weeks. They also provide practical and emotional support throughout the year […]