OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
A major report into commuters’ spending habits, conducted by leading Out-of-Home (OOH) media agency Kinetic and OOH media owner Exterion Media, in partnership with the Centre for Business and Economics Research (Cebr), has revealed that the value of commuter commerce to the UK economy is £22.8 billion per year. In total, this amounts to 14% […]
Zenith wants to make the world a more positive place. Blue Monday – the third Monday in January – is known as the saddest day of the year, so Zenith offices around the world are working together to bring happiness to their communities. On 21 January, Zenith is encouraging its more than 6,000 employees across […]
To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.  Contending with airports from around Europe, LS Productions sourced […]
Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]
Battersea has doubled its income through online donations after digital product studio Addition – part of agency WPN Chameleon (WPNC) – switched the organisation to its online giving platform, goDonate. The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges. The split test pitted […]
In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]
UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]
WPN Chameleon (WPNC) has appointed former Oxfam Deputy Director of Fundraising Nick Pride to its senior team, adding to the agency’s strength in charity client strategy. Pride becomes WPNC’s Fundraising Strategy Director. He spent 18 months at Oxfam on an interim basis, with a remit to sustain and develop the charity’s multiple revenue streams that […]
Technology PR specialist Context has hired former TfL (Transport for London) Assistant Press Officer, Samson Dada to support its growing client base after a succession of new business wins. Samson joins Context after several years working as a freelance PR and marketing consultant, and before this worked as an Assistant Press Officer for Transport for London and […]