mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]

Winston Wolf Saves The Day Again in New Direct Line Spot

Winston Wolf Saves The Day Again in New Direct Line Spot

September 4 saw Direct Line launch the next stage in its campaign, with its guaranteed hire car proposition that keeps drivers moving. The reason behind making an insurance claim can be stressful enough, without having to worry whether your insurer will provide a guaranteed replacement car at all. With a hire car from Direct Line, […]

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea FC kicks off digital transformation with Wipro deal

Chelsea has partnered with Indian digital transformation specialists Wipro, a day after Manchester United announced a similar tie-up with rival HCL. Wipro becomes Chelsea’s official digital and IT partner. The club will use tech to boost the fan experience both at matches and across Chelsea’s existing digital properties. Chelsea’s managing director, Christian Purslow, said: “We […]

Ian Haworth Appointed as Executive Creative Director of Wunderma

Ian Haworth Appointed as Executive Creative Director of Wunderma

Ian Haworth, the global chief creative officer of Rapp, has been appointed as the executive creative director of Wunderman UK and EMEA. Haworth, who is also the chairman of Rapp UK, takes on responsibility for running Wunderman UK’s creative department and, as the first ECD for EMEA, will also oversee creative output across the region. […]

Maxus EMEA hires Rudi Symons as head of talent for EMEA

Maxus EMEA hires Rudi Symons as head of talent for EMEA

Maxus announced the appointment of Rudi Symons as its first EMEA head of talent and culture. At Maxus, Symons will oversee talent development and engagement to ensure it continues to attract and inspire exceptionally talented individuals. Symons joins Maxus from ZenithOptimedia where she held the role of head of culture and learning, responsible for delivering […]

Audi moves social from BBH to We Are Social

Audi moves social from BBH to We Are Social

Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK, following a formal account review. The award-winning agency will be tasked with bringing the Audi ‘Vorsprung durch Technik’ philosophy to life to the ever-expanding social community. Its role will see social media taking a deeper integrated role […]

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

Beer Brand Warsteiner Lifts a Toast to Lufthansa’s 60th Anniversary

As a premium beer brand, what do you give your aviation partner for their 60th anniversary? Lufthansa’s official beer partner, Warsteiner opted for something infinitely more memorable than your predictable diamonds. Wanting to guarantee an anniversary-worthy experience, Warsteiner called on its trusted international advertising agency, Amsterdam Worldwide, whose most recent Hertha BSC campaign for Warsteiner […]