From today, consumers have the opportunity to view varied and up-to-date information on the welfare of cows. Arla Iris is the name of an app developed by Arla Finland that uses artificial intelligence technology. The app will be piloted on Tikka, an organic farm in Kurikka. Arla Single Estate Organic Milk will be the pilot product.
This is reportedly the first time in the world that artificial intelligence is used to give consumers up-to-date information on animal welfare. Arla Finland’s CEO Kai Gyllström explains that the purpose of the new innovative app is to meet consumer expectations. – It is important for people to be sure that the living conditions of dairy farm cows are […]
Home co-investing company Unison, which has tapped San Francisco-based agency Cutwater to help them commission a 30-ft art installation at the center of the city’s Embarcadero public space, called the Welcome Tower. The Welcome Tower will exist at the Port of San Francisco for one year, starting with a public unveiling event and dedication ceremony, which took place on November 19, and was led […]
Last year, Hyundai featured Farrah (who drove one million miles in her Hyundai Elantra in just five years) in the Owner series. Catherine Pearlman is the latest feature in Hyundai’s Owner series and features her story of donating her kidney to a complete stranger after seeing a flyer from a man’s wife looking for a […]
Castle Lite :: Extra Cold Loop, directed by Adrian de Sa Garces from Egg Films on Vimeo. Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and […]
Yorkshire-based digital agency Dark Cherry Creative has entered into a partnership with UK marketing automation platform Force24, as the young business gears up for growth in 2020. Only 18 months into the company’s existence, Dark Cherry Creative has delivered more than 43 marketing, design and web development projects, for clients large and small. But with […]
Research commissioned by Digitas UK found that 6 out of 10 of UK consumers believe brands are not taking advantage of the digital opportunity to make meaningful connections, despite the number of channels and technology available to them
Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation. The need for brands to rethink how they create and deliver customer experiences is clear: research commissioned by Digitas UK across the UK, found 78% of UK consumers believe technology […]
The West Midlands has the creative and digital talent in place to rival anything the UK has to offer according to the boss of a leading local full service advertising agency. Nick Lovett, Managing Director of M3, urged firms to have more belief in what they do, explore the possibility of having a presence in […]
Liberty Games has analysed the average salaries of 50 of the most common jobs in the creative industry in the UK - but how does your pay compare?
From video games designers to drama teachers, there are a variety of jobs within the creative sector that require a range of different skills and talents. But which creative jobs pay the most? Liberty Games have analysed the average salaries of 50 of the most common jobs in the creative industry. You can view the full creative […]
Quiet Storm has been appointed to work with the team at The View from The Shard as it improves its customer experience in 2020. The agency’s remit is to support The View from The Shard to develop and launch a new brand as it makes significant upgrades to the experience, positioning it as a must-go, iconic destination for […]
Award winning social media agency, Born Social, has appointed Kate Higham as Senior Operations Manager. The hire comes at the end of a year of accelerated growth for the agency, with high profile wins including Tinder, Nando’s and Snickers. Kate joins from Shoreditch based post-production house, Splice, where she held the role of Facilities Director. During […]
