Qatar Airways starts the year with the launch of the airline’s biggest and most cinematic brand campaign to date, ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts […]
Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates […]
Storytelling studio Nucco Brain has collaborated with German indie rock outfit COLORWAVE to create a fully playable interactive music video for their new single ‘So Called’, set in a surreal post-apocalyptic world. ‘So Called’ is a manifestation of Nucco Brain’s passion for pushing the boundaries of innovation and technology; created not for branding or marketing […]
According to a new report into Traditional TV, Online Video and Streaming from marketing technology firm, AudienceProject, 57% of consumers would cancel their Netflix subscription if the company were to add commercials into its streaming service. When asked whether they would stop watching Netflix content featuring ads even if the subscription price was lowered, 42% of […]
Instagram is the most popular platform for football content amongst fans, with 41% logging-in while watching matches, showing the significance its holds over sports marketing. A new piece of research, conducted by Media Chain, one of the largest social-first publishers in the world, sheds a light on content consumption and the social habits of the […]
Against a backdrop of the worst period since the financial crisis for new car sales, new research has revealed the UK’s automotive companies could also be limited in their ability to understand and engage their customers due to data challenges. The new findings, from marketing data and services experts Acxiom, discovered that over a third of automotive […]
Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. Filter’s deep expertise and executional horsepower add significant capability and scale, […]
Mark Anthony Brands approached Pearlfisher with the strategic vision of creating a premium Canadian whisky brand for a modern consumer. Working in close collaboration throughout the entire process, the design agency brought this vision to life, creating the brand identity and brand world for innovative new challenger and Canadian whisky brand, BEARFACE. Unlike other whisky […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
The Department for Education (DfE) is unveiling a flagship government campaign on 17 January to raise awareness and encourage reappraisal of Apprenticeships by both employers and candidates. Created by M&C Saatchi, the new campaign sets out to challenge the current perception of Apprenticeships, which are often associated with low wages and manual labour. Revealing the […]