Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]
New York brand design agency Vault49 has appointed Sam Wilkes as Associate Creative Director. Wilkes is leaving behind her previous role at LOVE Creative in Manchester, UK, to cross the Atlantic for the opportunity. Her extensive experience in packaging design will help drive that part of Vault49’s business, which already includes clients such as Diageo. […]
ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing Director, EMEA. Nishijima will be responsible for setting the vision, market development, and operational requirements across ADARA EMEA, with business conducted across UK and Ireland, France-Benelux, DACH, Nordics, […]
Creative Mentor Network (CMN) has appointed Russ Lidstone, Group CEO of The Creative Engagement Group and former CEO of Havas London, to the position of Chair. Lidstone will perform the non-exec role in addition to his Group CEO role at The Creative Engagement Group. Lidstone takes up the newly created position as the charity seeks […]
New toy subscription brand Whirli has been created to show that lifeâs more fun when we share. From strategy and naming, through to identity and launch, branding agency Ragged Edge worked with entrepreneur Nigel Phan to build an exciting proposition for adults and kids alike â a toy subscription service offering a whole new way […]
Hair bias is rarely discussed, but it remains a persistent global problem which affects millions. This year alone, families have had to take legal action both in the UK and overseas for the right to have their children attend school with their natural Afro hair. Whether it be the refusal to overturn an American state […]
OREO, the world’s favourite cookie, has revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS. The campaign is the first work to launch […]
Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the worldâs most competitive […]
Ideas-led brand design agency Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49’s designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz’ Art Unleashed: […]