Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Pearlfisher to launch Life Mode 2018 report during a series of events worldwide

Being a ‘Lifestyle Brand’ has become the aspiration of brands today. But what ‘lifestyle’ actually means – and what we expect it to deliver – is still undefined. So, just how do brands become a desirable lifestyle brand of the future? Pearlfisher’s new Futures insight report – Life Mode 2018: How brands can design the […]

Vault49 appoints Sam Wilkes as new Associate Creative Director

Vault49 appoints Sam Wilkes as new Associate Creative Director

New York brand design agency Vault49 has appointed Sam Wilkes as Associate Creative Director. Wilkes is leaving behind her previous role at LOVE Creative in Manchester, UK, to cross the Atlantic for the opportunity. Her extensive experience in packaging design will help drive that part of Vault49’s business, which already includes clients such as Diageo. […]

ADARA appoints Curtis Nishijima as EMEA Managing Director

ADARA appoints Curtis Nishijima as EMEA Managing Director

ADARA, the data solution for travel brands, has hired former Amnet Global COO and Mediacom Global Client Consulting Partner, Curtis Nishijima to the newly-created role of Managing Director, EMEA. Nishijima will be responsible for setting the vision, market development, and operational requirements across ADARA EMEA, with business conducted across UK and Ireland, France-Benelux, DACH, Nordics, […]

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network appoints Russ Lidstone as Chair

Creative Mentor Network (CMN) has appointed Russ Lidstone, Group CEO of The Creative Engagement Group and former CEO of Havas London, to the position of Chair. Lidstone will perform the non-exec role in addition to his Group CEO role at The Creative Engagement Group. Lidstone takes up the newly created position as the charity seeks […]

WCRS and Sky Mobile return with the ‘Hello Possible’ campaign starring Lily James

WCRS and Sky Mobile return with the ‘Hello Possible’ campaign starring Lily James

Sky Mobile has launched the next instalment of its ‘Hello Possible’ campaign starring Lily James. Created by WCRS, the campaign’s two 30” spots see James return to invite people back into the bright and optimistic world of Sky Mobile, where customers are given the freedom of a more flexible network. The first spot airs on […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Vault49 reimagines ‘Stairway to Heaven’ as illustration for mental health charity

Ideas-led brand design agency Vault49 has teamed up with art sharing platform Collectionzz to create an illustration to raise money for the National Alliance on Mental Health. The screen-printed illustration was created by Vault49’s designer Jonas Devacht and inspired by the classic song, Stairway to Heaven, by Led Zeppelin. The artwork forms part of Collectionzz’ Art Unleashed: […]