Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in […]
As part of their Justice for Women campaign, ActionAid UK have collaborated with brand experience agency Sense London to deliver the “Maze of Injustice”, a unique event to illustrate the many barriers women around the world face when accessing justice for crimes committed against them. Running on 29 August in front of the iconic Marble […]
Wind, the leading international e-scooter sharing company, has unveiled a new superhero-themed brand identity as it enters a significant period of growth. Hot on the heels of a $50m investment round, Wind worked with award-winning London branding agency, Ragged Edge, to redefine their brand. Positioning Wind e-scooters as a secret super power, the agency created […]
Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable and taste the brand’s […]
Digital agency, Organic announced it has been appointed by Tu, the Sainsbury’s owned clothing brand, to help improve SEO. Organic will improve SEO performance for Tu through looking at its technical SEO performance and capabilities, in-depth competitor analysis and taxonomy recommendations, alongside the usual hygiene and best practise guidance. The agency has a long-lasting relationship […]
Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build […]
A new media campaign for West Midlands Railway (operated by West Midlands Trains) launches on August 28. Running across OOH, in-station posters and social channels, the campaign kicked off on the Birmingham New Street Media Eye. Created by Impero, the campaign promotes the train company’s evening return ticket, which supports local businesses in the network’s […]
Jackdaw Design, an independent branding and packaging design company in London, has designed a new brand identity for Borough 22, an award-winning London bakery specialising in handmade gluten free vegan doughnuts. For the rebrand, Jackdaw Design has created a flexible visual language that takes inspiration from the doughnuts themselves. Lively spotty patterns inspired by the […]
Since 1956, Promax has been connecting entertainment marketing professionals across the globe. But as the industry has shifted from linear to digital in recent years, the company recognized an opportunity to expand its community of marketing executives beyond the confines of traditional TV. This year, Promax launched an updated brand identity and architecture to take […]
Audi UK has launched ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer misconceptions around electric vehicles. Created by global socially-led creative agency We Are Social, ‘e-tron Charge Ahead’ centres on a three-part video series, published across Audi UK’s Facebook and Instagram accounts. It follows presenters, Ortis Deley and Georgie […]