A new report has revealed concerning discrepancies with regards to pricing strategies in UK retail. Figures showed that, despite more than a third of retailers (34%) saying they know they should change their prices regularly, only 15% do so frequently. The report, published by pricing and automation specialist, Omnia Retail, looked at pricing practices at 150 UK retail […]
Absolute Radio is celebrating that ‘all great food starts with a pinch’ and paying homage to the humble fish and chip in a bespoke campaign with Maldon Sea Salt to find a chippy that stands head and shoulders above them all. The Hometime Chip Shop Tour with Maldon® Salt will see presenters Bush and Ritchie travel […]
Nicola Marsh, Managing Director of Mediacom Manchester, has been selected as the new Chair of Manchester’s NABS hub. NABS is the support organisation for people working in advertising and the media. With a strong emphasis on improving wellbeing, it offers a range of professional development services free of charge for people at all levels in […]
Clarity has been appointed UK agency of record to handle PR, social and content outreach, for disruptive tech enabled insurance provider Neos, following a competitive 3-way pitch. Neos is the UK’s first smart home insurance provider, pioneering a smarter way to look after your home by combining smart home technology with comprehensive home insurance cover. […]
Future technologies and innovations will find a new, prominent home at DMEXCO: The “Future Park”, which will be opened for the first time in 2019, is located directly at the entrance of Hall 9. Therefore, all visitors who make their way to the Congress Stage, will have to pass it. Innovators, visionaries and start-ups will […]
LEAP (Loveurope and Partners) have been a production partner of choice for Grey London on the Duracell account for the past two years. So when Grey’s creative team Nathan Holley and Paul Moran had the idea to create a piece of disruptive advertising, they turned to LEAP to see what was possible within a tight production timeline. Always up for a creative […]
Building on the success of its Great tasting coffee, simple campaign over the last two years, McDonald’s have launched a new integrated campaign called ‘We could’ aimed at driving the quality credentials of its McCafé coffee in a simple and pragmatic way. The campaign kicks off with a TV advert airing on 18th March and will be supported […]
Britain’s youngest licensed pilot sixteen-year-old Ellie Carter has been offered a mentorship to help her fulfil her career aspirations by easyJet, the UK’s largest airline. Ellie hit headlines in January 2019 after she became the youngest solo powered aircraft pilot in Britain. She also became the youngest solo glider pilot, after completing two six-minute flights […]
ignis, the creative agency, announced that its partnership with zero sugar drinks start up Halo Drinks has culminated in the launch of Skinny Tonic in Asda stores UK-wide. Made using high grade stevia the premium tonic water contains zero sugar, zero calories and no artificial ingredients. Skinny Tonic is also the first premium tonic water […]
Following a competitive review, Direct Auto & Life Insurance has named bicoastal, full-service creative agency Pereira O’Dell as its new agency of record, effective immediately. The account will run out of the agency’s New York office. Founded in 1991, Direct Auto & Life Insurance sells personal auto insurance and other types of coverages online, over the phone, and in-store […]