Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car brands as a recent Magnetic study revealed that 79% of women wield the power to veto an auto purchase, with 40% having sole responsibility for […]
Amsterdam Worldwide has created Mitsubishi Motors’ first centralised pan- European campaign in several years, under the newly deployed global brand strategy, expressed through its new brand tagline ‘Drive your Ambition’. Mitsubishi Motors is following up with a new campaign called “OFF/ON” , featuring the Outlander PHEV, the world’s best-selling plug-in hybrid. The campaign makes a […]
The FIFA World Cup started out some 88 years ago and has since then been gluing millions of people all over the world to the screen every four years for weeks on end. The fans expectations, the global news coverage, the social betting, group watching and unending conversations surrounding the topic give the impression […]
To promote Islandsbanki’s annual Reykjavik marathon, ad agency Brandenburg enlisted directing duo Samuel and Gunnar, who are repped by Humble in the US, to direct the campaign. It came to life when two of Iceland’s most popular actors approached Islandsbanki looking to partake in the promotion of Reykjavik’s marathon as long as all their compensation […]
Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]
Inspired by the agency’s mission to Do Things People Love, Periscope – one of the US’ top five independent marketing agencies – is launching its very own branded ice cream. Love Potion No. 921, a blood orange and pomegranate ice cream with a hint of ginger, was designed by Periscope employees as part of the agency’s […]
The Customer Experience Group is proud to announce the addition of SmartCX to its family of agencies. The new customer experience measurement, consulting, and data analytics business will further strengthen the leading position of the Customer Experience Group as the go-to aide to premium and luxury brands in need of powerful customer experience solutions. As […]
Data collection specialist, VIGA, part of the Next15 Group, announces the acquisition of thinqonline, the software and solutions provider, delivering best-in-breed technologies. Operating under the VIGA name, the business integration will mean expanded data collection and visualisation services for the enterprise, research and media industries. VIGA has offices across London and the US and has […]
Excitel Broadband Private Limited, India’s fastest growing wireline broadband brand has picked Creativeland Asia as their creative partner. As part of the mandate, Creativeland Asia will be responsible for creative communication strategy, planning and execution for the Excitel brand. On appointing Creativeland Asia, Mr. Vivek Raina, CEO Excitel Broadband said, “Innovation and unique business model […]
BrandOpus has created a new visual identity for the leading UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. Capitalising on the UK’s love for gin, the Craft Gin Club is the No. 1 drinks subscription […]