Nationwide returns to the very beginning with the latest TV spot, “Mortgage Number One”. Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets […]
Hawaiian Tropic, the Edgewell Personal Care sun care range, is extending into the beauty market with a campaign created by WM Content, the strategic content consultancy that creates and orchestrates content marketing programs, specifically built to accelerate the purchase journey. Launching a newly developed creative and media strategy, the campaign which goes live over the […]
 The World Cup is coming to London this summer – the CONIFA World Football Cup, that is. With FIFA’s equivalent being taken to Russia – where fans who are black, gay, or just English are not welcome – the organisation representing teams outside the international elite is hosting its World Cup in London for […]
bonprix, which is part of Europe’s second largest eCommerce retailer the Otto Group, launches a new positioning and pan-European campaign. By completely reinterpreting the brand’s tagline ‘bonprix – it’s me’ for 2018’s woman, the new strategy challenges and defies conventional thinking around what women in middle age like – and are like. ‘bonprix – it’s […]
The Brand Consultancy arm of St Luke’s has won the brand brief for The Scotch Malt Whisky Society, following a three-way competitive pitch. The review was handled by Oystercatchers. Work to define The Scotch Malt Whisky Society brand with a new visual identity and execution that will bring to life the marketing, communications and member […]
Ulster Bank has launched its ‘First Five’ Mortgage campaign with a range of benefits tailored to meet the specific and practical needs of first time buyers. The campaign which was developed by Boys and Girls will run for six weeks until 20th May 2018. Under Ulster Bank’s wider brand proposition of “Help for What Matters”, […]
McCann Worldgroup announced it has named Chris Macdonald and Nannette Dufour to new leadership positions. Macdonald has been promoted to President, Advertising & Allied Agencies, and Dufour to President, Global Clients & Business Leadership. Harris Diamond, Chairman and CEO, McCann Worldgroup, said, “Nannette and Chris will work along with Bill Kolb, who is President, Diversified […]
When Samsung approached Leo Burnett Israel with a brief to promote their new Anti-Tangle vacuum, the agency thought about all kinds of people that might benefit from a technology that makes certain long hairs do not get entwined in the vacuum’s turbine – thereby neutralising it. But from hippies, Rapunzels and Princess Leias of […]
To mark World Press Freedom Day (May 3), Reporters Without Borders (RSF) is launching a “#FightFakeNews†campaign, because combatting disinformation is now one of the biggest challenges for journalism’s defenders. The campaign’s key element is a TV spot entitled “FightFakeNews†that was produced for RSF by BETC Paris. It compares the harm to humans caused by […]
Leading independent brand, marketing and digital agency Mr B & Friends has launched a bespoke website for London-based graduate accommodation provider, GradPad. GradPad, part of Imperial College London, provides postgraduate accommodation across multiple residential sites in London. Their website, which was five years old, needed to be modernised and the journey from search to booking […]