VCCP Spain today launched a new campaign “Maillot 45” for Génesis Seguros, one of the leading insurance groups in the world. “Maillot 45” is the first cycling jersey that warns drivers about the need to reduce their speed, cleverly using the same signal recognition system they have in their cars. Cyclists are considered the most […]
Facebook posted $11.8 billion in advertising revenue for Q1 2018, a 50% increase over the same period last year, according to its earnings report for the quarter. Mobile ad revenue represented about 91% of ad revenue in Q1, up from 85% a year ago. The number of daily active users on the platform increased 13% […]
Data-driven intelligence agency Future Thinking has announced the launch of its new personal wellbeing offer bringing together expertise from its pharmaceutical and healthcare teams. The new division combines the company’s knowledge of primary market research, behavioural economics and data science, with years of experience. The new team greatly strengthens Future Thinking’s presence within the wellness […]
UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising statistics. Continuing the positive results for UK adspend, the final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over Q4 2016, with adspend […]
Leading customer acquisition and engagement agency, STACK, announces the launch of its mini-blockbuster TV campaign for the UK’s number one home buying company, WeBuyAnyHome. The content, which launched on April 23, will be split into two phases, with the second wave expected in May. The films take well-recognised cliff-hanger moments from iconic movies to position […]
Mindshare UK, in partnership with AR technology company Zappar, has launched ‘Layered’ – a report identifying how brands must adapt to the rise of augmented reality (AR). • The report reveals that a third (33%) of consumers believe AR would help them to narrow down choices when shopping. • Increasingly, consumers are expecting products […]
BTL Brands, a branding agency for startups, has relaunched Hackney’s independent beauty and wellbeing salon, The London Dolls, with a new brand – THELDNDLS – to appeal to the young, tech-savvy woman. BTL Brands was challenged to relaunch the brand to bring it up to date with the female empowered era, whilst not changing the […]
Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]
Leading brand, marketing and digital agency, Mr B & Friends, has helped Bristol Rugby to relaunch as Bristol Bears as the team targets further success. The club came to the agency, who redesigned the Bristol Sport logo in 2014, with a plan to rebrand under the new name of Bristol Bears last year. The new […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]