Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
me&dave has rebranded Southwark-based homeless charity robes, to help it attract the investment it needs to continue its life-saving work on the streets of London. robes’ volunteers spend eight months of the year campaigning and raising money to provide shelter during the harsh winter weeks. They also provide practical and emotional support throughout the year […]
Virgin Holidays launches the Trending Travel Guide – a digital platform that updates daily to give real-time holiday recommendations. By analysing an astonishing 25 million social media interactions, the data-driven guide brings the most popular bars, restaurants and attractions to the top of its online hotlist. As the popularity of guidebooks wanes and social media […]
Experience, design and engineering company Dare has launched an interactive charity web app: ‘This is Scare’. It aims to raise awareness and prompt action for people to adopt black cats, who have a hard time being re-homed, particularly around Halloween. The site, which mimics a well-known dating app that rhymes with ‘Cinder’, urges users to […]
In the UK alone, over seven million disposable coffee cups are used every day. This equates to over 2.5 billion single-use coffee cups being used and thrown away, every year. Now, Costa Coffee are working toward the ambition of recycling 100 million takeaway cups in the next year, and 500 million cups by 2020 – […]
Iconic footwear brand Dr. Martens has appointed global socially-led creative agency, We Are Social, as the creative partner for its international AW19 campaign. We Are Social won the business following a competitive pitch process against other leading agencies. The appointment will see We Are Social take on the global strategic and creative development of Dr. […]
Canada Jetlines Ltd. announced that it has selected two-time Agency of the Year winner, Cossette, as its marketing agency of record. Known for its bold, creative-first approach, Cossette will be charged with developing all of the Company’s marketing and communication initiatives. Cossette’s expertise in strategy and branding, traditional and digital communications, design, CRM, and performance […]
Investec has appointed VCCP Media as its media agency for Group Brand and Private Banking in the UK. The win follows a robust, five-way competitive pitch process that was managed by the AAR. Malcolm Fried, Chief Marketing Officer Investec, said: “VCCP Media demonstrated the creativity, innovation and strategic solutions throughout the pitch process that appealed […]