New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

New Ocean Outdoor Study Reveals the Brand Building Power of Full Motion Digital Out of Home

Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Facebook’s Oculus tests VR in News Feed with ‘Jumanji’ experience

Since adding 360 videos to News Feeds in June 2016, Facebook has spent 2017 significantly invested in the format. It enabling 360 live-streaming and then added that functionality within its apps, and even boosted the back end with automatic image correction. But the social network isn’t stopping its immersive push at flat imagery. Facebook’s Oculus recently announced it has started testing VR experiences […]

Ogilvy Bangalore creates new film for Titan #TickTalk with Masaba Gupta

Ogilvy Bangalore creates new film for Titan #TickTalk with Masaba Gupta

 Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman. Conceptualised by Ogilvy Bangalore, the film is […]

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Ogilvy Mumbai creates a new “Khushiyon ke chand pal” campaign for Fevikwik

Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’.  The humorous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, […]

Indian actor Alia Bhatt buys stake in startup StyleCracker

Indian actor Alia Bhatt buys stake in startup StyleCracker

Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the summer […]

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

Armoury Takes Drinking to Hedonistic New Heights for The Berkeley

 London hotel, The Berkeley, teams up with production company, Armoury, to redefine drinking with an immersive new cocktail experience, Out Of The Blue. ‘Out Of The Blue’ is an immersive experience within a secret space in The Berkeley in Knightsbridge. Guests will enter a 360-degree projection environment where specially-designed film and molecular scents combine […]

Amazon Prime signs deal with AMC Studios

Amazon Prime signs deal with AMC Studios

Amazon announced today an output agreement with AMC Studios through which Amazon Prime Video will have first window rights to select new AMC series in 28 territories as well as second run rights in many other countries all around the world. Prime Video members in key territories like Australia, Germany, Italy, India, and Japan will […]

Alibaba goes offline with $2.9 billion stake in China’s top grocer

Alibaba goes offline with $2.9 billion stake in China’s top grocer

Internet giant Alibaba Group Holding Ltd announcecd it would invest $2.87 billion for a major stake in China’s top hypermart operator, Sun Art Retail Group Ltd, part of a wider push into offline retail. As part of an alliance with Auchan Retail S.A. and Ruentex Group, Alibaba would buy the stake from Ruentex while Auchan Retail […]